Sky Bet

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Sky Bet Review and Promo Codes

How much longer will the runaway train that is Sky Bet continue to storm past the competition?

Sky Bet was launched in 2002 and was considered something of an underachiever for the first decade of its existence. Not anymore, however, as recent years have seen a huge upsurge in the company’s fortunes that have placed it arguably alongside bet365 as the top two players in the UK market.

Sky TV sold 80% of the company to venture capitalists CVC Partners in 2015 but retained the remainder of the stake and also agreed to a long-term licence of the Sky brand. Whether the shackles have been removed or the new deal has just helped in ensuring agreed promotions for Sky Bet on business terms, there’s no doubt that the period since the sale has seen exponential growth.

One thing is for sure, this is a company that takes technology seriously and is reaping the benefits.

Pros & Cons of Sky Bet


  • Punter-friendly website with great value offers on enhanced odds
  • Really strong gaming proposition with Sky Vegas, Sky Poker and Sky Casino
  • Innovative approach, such as the live horse racing simulations


  • No online TV channel like William Hill’s ‘Betting TV’
  • Lack of football audio/radio commentary channels
  • Maximum payout of £500k (compared to £2m on bet365)

Reasons to Join Sky Bet

  • Great daily ‘Price Boosts’
  • Slick, innovative and easy-to-use mobile app
  • Great in-play product    
  • Industry-leading Soccer Super 6 product, also Fantasy Football
  • Good customer service

Sky Bet Overall

The success enjoyed by Sky Bet in recent years is no fluke. The company pride itself on being technology leaders and this is borne out by some great innovations and a slick, user-friendly online experience for customers.

The link with the Sky brand is powerful, nowhere more obviously than the ever-popular ‘Soccer 6’ tie-up, and this relationship is clearly being effectively utilised by the betting firm.

It’s hard to see the Sky Bet bandwagon being derailed now – further momentum seems very likely, especially in terms of international expansion.

Sky Bet Signing Up/User Interface

The familiar red, white and blue branding that is so associated with Sky Sports is exploited to the maximum by Sky Bet. Both the app and desktop versions of the site immediately fall into the Sky family ‘look and feel’ that is so familiar to households across the UK and beyond.

Strong usage of the ‘Breaking News’ yellow means that key messages just can’t be missed. The whole design style is fresh and clean. Key sports and products sit at the top of the screen and both app and desktop feature the full range of sports, promotions, and media options on the left hand navigation. The two platforms are instantly recognisable and almost identical.

For gaming, the Sky Vegas, Sky Casino and Sky Poker brands are all utilised cleverly.

Sky Bet Betting Markets

Sky Bet are rightly lauded as an innovative player in the market and the #RequestABet function is clear evidence of this. Now copied by a host of rivals, the firm was the first to allow customers to suggest bets via Twitter which would then be priced up and displayed on the site. This kind of interactivity is just what modern punters are looking for and the feature is incredibly popular, particularly with football bettors.

You don’t sit near the top of the online bookmaking tree these days without having a comprehensive portfolio of markets and, rest assured, Sky Bet have everything that you need.

Sky Bet Bonuses

Like most major firms, Sky Bet will vary their account-opening offers during the year, especially around big sporting events, but their standard promotion is ‘Bet £5 Get £20’ in free bets. Some competitors have richer offers but this is simple, easy to understand and fair.

Keep an eye out for the ‘Price Boosts’ and ‘Money Back Specials’ that add a real fun, value feel to the Sky Bet product. Ditto goes for the Sky Bet Club for regular customers.

Sky Bet Live Streaming and Content

Sky Bet stream over 6,000 live football matches and 5,000 tennis matches per year. All you need to do is login into any mobile device and away you go! Disappointingly, the desktop streaming service is limited in comparison and, while work is being developed in this area, really only has horse and greyhound ‘bet and watch’ events that compare with the mobile offering. The standard £2 bet is required to be allowed access to watch the racing streams.

If you haven’t a bet on a race Sky Bet offer an excellent commentary radio service and ‘Live Simulation’ for free. The latter uses computer graphics and is based on real data to show how the race is progressing – complete with percentage chance of winning! It even has a pre-race paddock simulation too. This is a really great feature of the site, innovative and very useful.

The lack of an online TV channel – like William Hill’s ‘Betting TV’ – is a negative, as is the absence of a horse racing radio channel, again like its local Leeds rival.

Away from streaming, Sky Bet is very strong on betting content. When you own Oddschecker and Sporting Life and have Sky Sports giving massive coverage of your ‘Super 6’ product then there is undoubtedly a significant advantage over other bookmakers!

Sky Bet In-Play Betting

This site features a beautifully-presented, easy to follow In Play product, which is instantly available from the home page. The familiar Sky branding gives the scoreboards an extra air of authority and credibility. The usual ‘Cash Out’ facility is available.

Sky Bet Stats and Form

Sporting Life content is understandably to the fore with this site’s racing products. The horse racing cards feature excellent comments, ratings and lifetime form. Stats for football are better during in-play than pre-match and this is where Sky Bet focus their attention. Other sports have less relevant content.

Customer Satisfaction with Sky Bet

Like most of the giants of the online betting world, Sky Bet do attract some negative criticism, particularly around bet and account restrictions. The firm has a reputation for good customer service so they will no doubt be paying great heed to any social media comments.

Sky Bet Banking

Again, there is some online grief directed at Sky Bet for their withdrawal process but, in the main, this is a well-oiled machine that ticks the boxes.

Soccer Saturday Super Six

Sky Bet offers customers to chance to win £250,000 on the weekly prediction competition for free.

Sky Bet Fantasy Football

Sky Bet customers can enter the Fantasy Football Competition and the chance to win £50,000

Sky Bet Price Boost

Price Boosts on winning odds are available for Sky Bet Customers

Request a Bet with Sky Bet

Customers have a long list of different betting markets to avail of a special bet.

How to Sign Up to Sky Bet

Opening a Sky Bet account couldn’t be an easier process.

First of all, click the white ‘Join Now’ button on the top right-hand corner and you will then be faced with a pop up window where you will have to enter your personal details.

You will have to enter your first name and last name, date of birth then email address and phone number before clicking the continue joining button.

Then you can enter your postcode or if you do not have one you can enter your full address and country of residence.

Then you must enter your username, pin number and security question and answer. After that you can then make a deposit and make a bet, with the ability to set deposit limits as well, an important feature to help prevent problem gambling.

How to Use Sky Bet Bonus Offers

The Sky Bet joining bonus code means when you sign up you receive a £10 free bet with no deposit needed

  • Simply enter your personal details when signing up and get your free bet of £10
  • Customers also have the option to opt into the Sky Bet Club to receive a free £5 bet every week when they bet £25 or more
  • Odds must 2.0 or greater and cashed bets will not be eligible
  • Free bets are valid for 7 days, if free bets are not used in this time frame they will be removed.
  • Your initial bet can be placed on any sport or any market

Written by Ciro Di Brita

Ciro Di Brita is a football fan and fanatic of all things Naples – not least Napoli. A published author and novelist based in Ireland, Ciro will happily turn his hand to writing on any topic but will always try to work in a reference to Napoli wherever possible.

Our Opinions of Sky Bet

The familiar red, white, and blue of Sky Bet brings with its association to Sky Sports the latest in technology and up to date content. This bookie offers data and analysis especially beneficial for horse betting aficionados.

  1. Large live streaming offerings, especially for football, tennis, and horse racing
  2. Betting content courtesy of Oddschecker, Sportinglife, and Sky Sports
  3. Top offerings for horse racing (check out their stats and form and live race simulations)

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