The homepage of Opesports.co.uk offers a clean and simple presentation with inclusive language options to toggle between English and Chinese (Traditional and Simplified). With just two main menu options to take you through to the sports betting pages, the format is at first simple and engaging. The layout for the individual betting markets quickly establishes that match betting is the site’s overriding forte.
Once you reach the landing page for sports betting, you will note that global football betting markets start to dominate the theme. All major leagues are covers, as well as less obvious football markets such as Bangladesh, Ethiopia and India. This is an interesting choice of options and creates unique opportunities for more knowledgeable football punter. A submenu offers deeper insights with the ‘Event View’ taking you into a wide selection of in-play markets, match betting choices and handicap coupons. The ‘Dashboard’ setting takes you to a simple breakdown of upcoming g games and live betting markets, while the ‘Live Overview’ page is a simpler layout for accumulator slips. It’s also easy to customise a personal betting slip from the ‘Live Multiview’ page, which allows you to click on your preferred matches and monitor the activities through a central portal.
Further information sections include the self explanatory ‘Live Calendar’ and ‘Results’ pages. The list of other sports covered includes: Boxing, American Football, Cricket and Tennis. However, one major difference in OPE’s sports betting sections is the choice to omit Horse Racing from its current offerings. While this may be off-putting to some serious punters, it does help establish where the site’s strengths lie which is in providing a wide array of match betting choice.
At the time of writing, OPE Sports didn’t offer free bets for new customers or indeed stipulate obvious routes to bonuses and opportunities to boost returns. Instead the OPE site offers a functional platform for responsible betting, which relies on the punter knowing his market.
The interface and colour scheme of Opesports.co.uk create an inoffensive environment – the mobile and tablet representations also benefit from fast and responsive iterations, which gives the site an additional functionality for punters on the move. The content side of OPE’s offerings is an area where work really needs to be done, as the lack of reliable information has become a prerequisite for today’s information-led punters. This is freely available at rival sites, so will no doubt be on the agenda for any upgrades in the near future. There is also clear emphasis on football betting and, as emphasised by the shirt sponsorship of Huddersfield Town, the company obviously aims to establish itself as a major player in this growing sector.
Live betting and in-play options have received a lot of attention and will form a big part of its attraction as the company bids to expand its footprint. This is also true of the site’s other sports betting markets, which will appeal more to those with a preference for accumulators and handicap betting, rather than individual markets. Horseracing fans are not currently accommodated for but, with most other major sports and niche markets catered for, OPE seems to have a clear idea of where it is heading with its market offerings.