• Football focused bookmaker
  • Competitive prices and markets

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Novibet Review and Promo Codes

Though they’ve been around since 2010, Novibet is yet to really establish itself in the UK marketplace as one of the bigger or more recognised names in the world of online bookmaking. They’re active both in Britain and Greece, though based in the Isle of Man and position themselves as sports specialists through-and-through. Football is the main attraction throughout the site, with the biggest events in other sports also available, as well as a variety of in-play opportunities.

In terms of brand recognition, it’s fair to say that Novibet haven’t done all that much to try and increase their exposure to the betting public in the UK. Their English-language Facebook account is fairly sparse, with just a few thousand ‘likes’, and their only Twitter account is in Greek (and even then doesn’t seem to be all that popular). Unlike other firms, including some smaller companies, there also seems to have been little attempt at sponsorships or events based marketing, while a quirky personality like some British bookies have developed to set themselves apart from the rest is also lacking.

Operated by Novigroup Limited, the link to casino games is obvious on the website, with links to other types of online gambling across the top of the screen at all times. In fact, it is in the area of gaming that the company is perhaps most innovative, being involved with a number of different companies which develop new software for online casinos.

Responsible gambling is clearly a key part of the brand’s values, given the prominence that safeguarding is given throughout the site. In fact, affiliations to organisations such as Gamcare are one of the few highly-publicised details about the company throughout their website, and otherwise they remains fairly quiet about their history and organisation, instead letting the betting do the talking.

Though there aren’t many obvious signs of the site trying to promote itself, it is also worth mentioning its affiliates programme. It’s not featured particularly heavily on the website, but gives customers the opportunity to earn commission by recommending new users to the brand. It’s not immediately clear how successful this has been, especially as the details take a little bit of finding on the website, but it is at least a slightly different approach to publicity from the usual social media or traditional marketing methods, not to mention one which presumably costs the website much less money to run.

Pros & Cons of Novibet


  • Good coverage of football
  • Fair range of banking options
  • Live animations on some in-play fixtures


  • Poor market variety in general, including no horse or greyhound racing
  • Lack of live streaming
  • Interface is fairly cluttered and difficult to navigate

Reasons to Join Novibet

  • Football is covered in-depth
  • Different forms of customer support
  • Statistics within in-play events
  • Solid, if unexciting range of promotions
  • Opportunity to make money as an affiliate

Novibet Overall

Specifically for those who want to bet almost entirely on football and aren’t too bothered about streaming, Novibet could potentially be a sound option. It’s difficult to fault the range of markets on the biggest footballing competitions, and once working out the slightly confusing layout of the website the customer support also seems of a fair quality.

However, the website certainly falls short in a number of key areas. For one thing, there is a significantly limited number of markets and betting events compared to most of its rivals, and not just the industry’s biggest players. The website, and in particular the mobile version, runs fairly slowly, and the lack of a signing up bonus and streaming is likely to put off a number of potential customers.

If selling itself as a bookmaker solely for football fans, and cutting back on a number of the features which are offered somewhat half-heartedly (as well as looking into more serious promotion and marketing), Novibet could have genuine appeal to a core group of customers within the betting industry. As it is, it does just one or two things quite well, and most others fairly poorly.

Novibet User Interface

With a navigation bar across the top of each page clearly signposting the sportsbook, in-play and casino areas of the website, in addition to the list of the sports down the left of the screen, the layout of each page is fairly conventional compared to most other online bookmakers. Major events are pinned at the top of the list of sports, while there is also the option to change the odds format or go to ‘live chat’ for help with any issues.

Within each sport there is a list of upcoming events as well as the chance to ‘create a coupon’ to look at future markets. This takes a bit of getting used to and is more hassle than many other sites, where matches or competitions are labelled much more clearly within each sport. This feature tends to work better when it’s an option, whereas with Novibet it’s the only way to access markets, other than for matches that are soon going live.

Individual events expand on the right side of the screen rather than on a new page, which allows for smooth transitions but makes the interface look quite cluttered. Odds are displayed in a ‘1 X 2’ format, which is used by a number of other betting websites, particularly smaller ones, but again takes some getting used to for users who haven’t come across this way of displaying prices before.

Novibet Betting Markets

It’s clear from the homepage onwards that football is very much the main focus for Novibet. At the time of writing, just days before the World Cup, there are a wide range of markets on the competition as well as on a multitude of other football tournaments. Besides betting on conventional markets, there are also ‘special’ bets available, even including on how often VAR will be used during the competition!

Though football is covered thoroughly, this is where the depth to Novibet’s markets comes to an end. It’s an obvious disappointment that there are no markets on horse or greyhound racing whatsoever, even on the biggest races at the height of the Flat season. However, this isn’t the only issue when it comes to the range of markets offered by Novibet. Other than football there is in all honesty a pretty poor offering on other sports, especially when discounting the very biggest.

There are 22 categories of sport in all (as well as a couple of other novelty categories), which isn’t very many when compared to the firm’s competitors, and in some (for example darts), there is only one market for the entire sport. There is a definite sense of Novibet putting all their eggs in one basket with their football offering, as comprehensive as it is.

Novibet Bonuses

Though there are no sign-up bonuses (very unusually for an online bookmaker), there are some other promotions available through Novibet. The most eye-catching of these dictates that no bets will lose after the 88th minute in a football match. Essentially, stakes are returned if a bet that was winning at the 88th minute goes down in the final few minutes of a game, though slightly bizarrely the terms and conditions seem to suggest that users must email customer support to claim their refund, rather than it going through automatically.

Other promotions such as enhanced odds and increased returns on multiples are fair additions to this flagship offer, but aren’t anything special in the grand scheme of things.

Novibet In-Play

A strong emphasis is clearly based on in-play betting with Novibet, given the ever-present link at the top of the site as well as live displays of in-play odds on the homepage. A good range of markets are offered but the number of matches that are live in-play is significantly smaller than on other websites, not to mention the fact that this area of the site is quite difficult to navigate (similar to the main sportsbook).

Novibet Streaming

As usual with smaller online bookmakers, there are no signs of Novibet offering streaming of the fixtures which are available to bet on. Of course, with no horse or greyhound racing being available to bet on within the website this is less of an issue, as it won’t be such a concern for a football punter. However, it would still be an improvement particularly in the in-play part of the website for this to be on offer in some way or another and would undoubtedly attract fresh custom to the site.

In its place, animations showing match action for selected fixtures is available within the in-play section, in addition to a small selection of live statistics.

Novibet Banking

Novibet offer a fairly standard range of banking options for its customers. Visa, Mastercard and Maestro are all debit/credit card companies accepted, while online money services such as Skrill and Neteller, used increasingly by smaller bookmakers in particular, are also among the options.

As part of the company’s commitment to responsible gambling, deposit limits can also be set to only allow a certainly amount of money to be deposited each day or week.

Novibet Customer Satisfaction

Customer support options are available throughout the website, including through ‘Live Chat’, email and even Skype, and satisfaction levels seem to be generally good. However, it isn’t made clear whether or not this support is available to users 24 hours a day or not.  

Novibet Mobile App

Unlike a number of other betting firms, Novibet doesn’t offer its own specialised app. Instead, there is a mobile-optimised version of the desktop website. This does remove some of the bulkier aspects of the main website, but once again isn’t especially easy to navigate and also feels cumbersome as it is slower than mobile websites or apps run by other betting companies.

Key Features of Novibet Screenshots

Opening a Novibet account

The process of signing up to a Novibet online betting account is very straightforward. Just navigate to the homepage and select ‘create an account’. After entering your personal information and choosing your Novibet login details, read and accept the privacy policy and set any deposit limits you may wish to apply to your account.

  1. Select ‘Sign Up’ on the Novibet homepage, which brings up this dialog box. Enter your personal details as requested and accept the terms and conditions.
  2. Next, read the Novibet privacy policy and indicate you have done so by selecting the appropriate box at the end of the text. With Novibet regulated by the United Kingdom Gambling Commission the terms and conditions are standard fare, laying out the circumstances in which accounts and/or bets may be declined by the operator.
  3. You will be then be prompted to set deposit limits if you wish to do so. If you do not, simply select decline. Your Novibet online betting account is up and running.

See below for steps to register.

Claiming the Novibet offer

New customers are entitled to a matched Novibet free sports bet, equal to the value of their first bet. To receive the bonus, customers must deposit at least £10 to their Novibet betting account and place a bet of at least £10 at odds of 7/10 (or 1.70) or higher. After the bet is settled, Novibet will credit your account with a free bet up to the value of £25. There is no promo code but do note that your age will also need to be verified to claim this offer.

With the Novibet free sports bet only matched up to the value of £25, it isn’t particularly alluring, with other bookmakers offering signup bonuses of up to £50 or even more. However, the simplicity of signing up certainly makes it worth punters’ time.

See below for instructions on how to claim the offer.

How to Use Novibet Screenshots

Written by Craig Simpkin

A sports journalist with a smorgasbord of experience writing for a variety of publications, Craig is a Leicester fan hoping that England can also achieve the impossible this summer.

Our Opinions of Novibet

Novibet has been operating in the UK since 2010, but has yet to make a dent in the market. It makes a smart move in focusing on football, however Novibet must strengthen its promos and interface to entice more punters.

  1. In depth football coverage and markets, with a respectable selection of promotions
  2. Clumsy and slow user interface needs to be improved
  3. Scattering of sports outside of football limits its appeal

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