Signing Up/User Interface
On registering with Mr Green – which appears fairly straightforward – new customers are given the option of bonuses in the casino and sport fields. If clients choose the sport option, they will receive a £10 free bet after placing a £20 bet. Free spins are included in the casino market offer.
Earlier this year, Mr Green was awarded the prestigious title of Socially Responsible Bookmaker of the Year at the Sports Betting Community Awards in London.
This was in recognition of its initiatives in “green gaming” and the launching of a predictive tool which gives clients the ability to gain insight into their own risk behaviour.
Customers are not only asked to examine their own betting patterns, however. Mr Green claims it can detect when healthy playing has moved into the risk zone and can adjust its offers and communications based on an individual customer’s betting patterns and behaviour.
Clients who exhibit increased risk behaviour may be asked to set different limits or refrain for a period of time, while email/mobile messages from the company will be put on hold during that spell.
Not surprisingly, games of chance are at the forefront of the website, with casino, bingo and keno (a lottery-based game) on offer.
However, the sports menu is comprehensive and attractively presented, and punters are helped by football and horse racing pointers. Runners and riders, and the horses’ draw and colours are included.
There is also an ante-post betting section which covers the Flat and jumps, and major meetings such as the Cheltenham Festival and Royal Ascot, and specific races such as the Grand National.
The website is quite simple to navigate and of course, green is very much the colour on display given the name of the company.
The easy-to-find support service features frequently-asked questions, live chat and a telephone number to ring. In the event that customers run into difficulties or have an account query, finding a solution should be quite straightforward and amicable given the company’s stated pledge to provide its clients with a customer-friendly service.
Customers of Mr Green at Mr Green Sport are assured best odds. So if a horse racing selection drifts, pay-out will be at the bigger price. If it reduces, the larger price is applicable. This is a policy adopted by other companies and especially popular with punters.
Mr Green also supplies a range of daily jockey specials, winning distances, enhanced place terms, price boosts and enhanced multiples.
Football is also catered for with boosted accumulators on televised weekend matches from a selection of Europe’s biggest matches, including those from the Premier League.
“Mr Green Boosts” also pledge enhanced prices across a range of markets in a variety of sports so it is always worth scouring for value in this section of the website.
Streaming And Content
If Mr Green has aspirations to join the big boys it will need to do what they do in terms of live coverage and relevant content.
Streaming and radio/commentary services are a must and it’s always good to have an informative blog, written by experts, to help punters make informed decisions.
Mr Green has adopted a commendable approach to its customer relations by taking steps to ensure punters do not venture too far from their betting comfort zone. Its policy is reflected in the company’s name.
This is a welcome attitude in a cutthroat business, although the company’s stated financial aims underlines a more steely approach with its ambitions to become a major global force.
A caring bookmaker with lofty ambitions is an intriguing concept and it will be fascinating to see if this relatively-new company can achieve its goals.