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Klondaika are one of the leading entertainment and gambling operators in Latvia.
Owned and operated by Furors Ltd, which was founded in 1993, they began by delivering betting to bars and gaming halls in Latvia, and as a result, have grown in popularity over the last two decades.
They now operate in 29 bars and land-based gaming halls in 16 major Latvian cities that include Riga and Ventspils.
A new addition to their repertoire is their online sportsbook, which was launched in May 2018 to accompany their live casino.
This was a major development for the firm, as they joined forces with sportsbook supplier Altenar, to enable them to provide their clientele with twenty one different sports on their site.
It now allows them to appeal to a much larger audience, as their online service caters for not just casino fans, but also sports bettors.
Klondaika, who are licensed by the Lotteries and Gambling Supervision Inspection of Latvia, have a very strong reputation in their country, but they now have the opportunity to expand their business in the global betting market.
In order to achieve this however, they will need to make some improvements.
Social media has become a vital tool in enabling betting sites and sportsbooks to get their name noticed, allowing them to promote their latest offers and promotions as well as engaging with customers.
Klondaika already have several social media accounts, but these are for individual gaming halls in Latvian cities, rather than for their website.
They need to create a single account for several social media platforms to promote their sportsbook and online casino, as at the moment, their social media is far too concentrated locally.
It is a similar story with their current sponsorship deals. At present, they have a number of partnerships with events within Latvia, including the National Weightlifting Championships. However, these are once again focusing on a local market instead of a global one.
We have seen new sportsbooks such as LaBa360 go all out to secure a huge sponsorship deal with Premier League side, Burnley, as they recognise the global exposure that partnership can bring for their brand.
Klondaika are well known within Latvia, but their name carries little weight beyond that.
They need to think much bigger in terms of promotion if they are to attract punters from further afield, especially now that they have entered the world of online gambling.
It is a highly saturated market, full of betting sites vying for attention.
If Klondaika have aspirations of becoming a major player in the gambling industry, especially in Europe, they need their brand to be far more visible than it currently is.
Pros and Cons of Klondaika
- User-friendly website that will suit both novice and experienced punters.
- A comprehensive list of markets and games for both casino and sports bettors.
- Plenty of offers and promotions for casino and sports bettors.
- Over 18,000 events to bet on in-play on a wide range of sports.
- Lack of horse racing available on the sportsbook.
- Poor levels of additional content on offer with a lack of betting previews and live streaming.
- Very limited stats and form guides available for different sports.
- Very few options available for deposits and withdrawals, whilst some customers have experienced delays when withdrawing funds.
- No application currently available for mobile or tablet devices.
Having started out delivering betting and entertainment in gaming halls in Latvia, Klondaika have made huge developments with their online casino and sportsbook.
The addition of sports betting to their online site is a huge plus for the firm going forward, and judging by the quality of their markets and offers, they are certainly a decent alternative to the more established betting sites.
However, if they want to become a major player in the European betting scene, there are areas that need improvement.
In comparison to many of their rivals, there are a number of features currently unavailable on their website, such as betting previews, form guides and even a mobile app.
For Klondaika to really threaten the top sportsbooks, they need to include these types of features to raise the quality of their product.
There is plenty to like about the site, it just needs those finishing touches to bring it in line with the likes of Betfair and Coral.
As a betting company whose roots are from gaming halls, it is no surprise to see the casino take centre stage when you first click on the Klondaika site.
Everything is set up for you to access their latest games, and the whole layout is all about telling you what they have to offer, which does differ from most betting sites.
Usually you will find the latest odds and in-play sports events advertised, but the style Klondaika have used for their site does show a bit of originality.
There are still some features that can be found at the home of most sportsbooks, with the key tabs placed at the top of the site, with bettors able to choose from sports, casino, special offers and customer services.
Despite being relatively new to online gambling, the site runs smoothly and is user-friendly for both new and experienced punters.
Klondaika’s sportsbook in particular is very easy to use, with the feature in-play events on display at the top, and just below that, customers can find the highlighted sports events for the day.
There is even a search bar and a favourite’s tab to speed up the process of finding and placing a bet.
For a betting provider who are normally more at home with their gaming halls and bars, Klondaika provide a site that meets many of the standards set by more established sportsbooks such as Coral.
Betting Markets with Klondaika
One thing that immediately stands out when using Klondaika is the huge amount of choice they provide in their betting markets for both their sportsbook and casino.
With gaming and casino their priority, they certainly deliver a super service with more than 300 slots from the some of the world’s top providers such as NetEnt, Microgaming and EGT.
Users can live through a real casino experience with Klondaika’s live dealers on the site, whilst they will be spoilt for choice with the range of games on offer.
Sports betting fans are equally well catered for, with over 30,000 pre-match events available to bet on a huge variety of sports.
Football takes centre stage in the betting with a vast amount of leagues and competitions to choose from, accompanied by a superb level of depth to their markets.
Punters for example can select bets for particular competitions that include outrights for the top scorer, which team to win a certain qualifying group and even straight forecasts.
Alongside the football, all the feature sports such as tennis and cricket are included as well as more niche events such as floorball.
Klondaika’s Latvian roots are also clear to see, especially in their specials markets, where customers can bet on who will win the next election and by how much.
The only drawback with their sports markets is the lack of horse racing, which will be an instant turnoff for many bettors in the UK, as it is one of the key sports for them to bet on.
Despite this, both casino and sports bettors will be pleased with what Klondaika have to offer in terms of the variety and depth of their markets.
Klondaika Offers and Bonuses
As with any sportsbook and betting site, a welcome offer is absolutely vital in drawing in new customers.
In Klondaika’s case, they provide an array of offers for new customers with bonuses for both their casino and sportsbook.
For example, if you register an account with Klondaika, they will send you an activation code that gives you the chance to win up to €500 in bonuses when playing one of their chosen casino games.
As with any sort of welcome offer, there are requirements that need fulfilling in order to qualify for the bonus. In this case, users must play a minimum of 200 spins on one of the chosen games included in the promotion, and the offer is available for 30 days after a player has registered with the site.
It isn’t just new players who benefit from special offers though, as Klondaika also like to reward their current customers as well.
Sports bettors with the site have the opportunity to take advantage of the ‘Combo Boost’ feature, which involves enhanced odds on combined bets that include at least four events.
This promotion offers bettors the chance to increase their return potential by 35% on their combination bets, as long as each selection is at odds of 1.3 or greater.
Offers like this put Klondaika on par with some of the most established betting sites on the market such as Paddy Power, and are certainly well worth a look.
Klondaika Content (Live Streaming, Audio, Radio, Blogs, Previews)
We have seen that when it comes to betting markets and offers, Klondaika can certainly hold their own against their rivals. However, when it comes to additional content, there is plenty of work to do.
Over the last few years, sportsbooks such as Unibet have invested a lot of time and money in creating content such as betting previews and tipster columns to enhance their betting service.
Not only does this boost customer engagement with their product, it also helps inform and entertain.
Klondaika are a more traditional betting provider, dealing with customers face to face rather than embracing the growing move towards online gambling. As a result, they are yet to incorporate many of these features.
There aren’t any betting previews available for sports events or video content in the form of live streaming.
In the content stakes, there is no doubt that Klondaika are trailing behind their competitors, and though they can be forgiven slightly for being new to the online game, it is still an area that needs rectifying sooner rather than later.
Betting markets are a strong feature for Klondaika, and with that in mind, it is no surprise to see the sportsbook deliver a comprehensive in-play betting service for their customers.
They provide over 18,000 live sports events to bet on in-play, ranging from Champions League football to rugby union matches in Latvia.
The choice and variation of markets is very impressive, with selections that include outrights, goals, corners, cards and even Asian handicap markets.
In-play markets run smoothly and the layout makes it easy to find your chosen bet.
Klondaika also use detailed graphics to accompany their in-play betting events, allowing users to see how an event is progressing, with stats updated every minute for the chosen event.
However, the lack of live streaming is a negative, especially with a growing trend for punters wanting to watch and bet on an event at the same time.
With the sportsbook only a recent addition to the Klondaika betting portfolio, they can be forgiven for not having incorporated live streaming into their site right away, given the cost involved for maintenance and licenses.
Moving forward though, it is a feature that will need to be added if they want to match the standards set by betting sites such as Bet365.
Klondaika Stats & Form
For many bettors, stats and form guides play a crucial role in how they select a particular bet.
A number of sportsbooks have identified this fact and as a result, have incorporated databases into their product so punters can access key information and use it to bet on the site. Unfortunately, with Klondaika, it is a feature that they have yet to include.
The only form guides they currently provide come through their in-play betting service, where a small graphic shows the last five results of a team or a player.
It is a nice feature for in-play betting, but to not have anything beyond that is pretty poor, especially in comparison to what other betting sites currently have to offer.
Sportsbooks such as William Hill have comprehensive form guides for a wide variety of sports, as they know customers will use those stats to find and place bets on their site.
In failing to offer this type of service, Klondaika are really missing a trick, as if they don’t offer stats and form guides, bettors will go somewhere else that does.
Klondaika Banking and Withdrawals
When it comes to the types of methods available to customers to make deposits and withdrawals from their Klondaika account, there are a limited number of options.
Card is the primary method with Mastercard, Maestro and Visa all accepted.
In addition to those, bank transfers are also acceptable as well as financial providers such as Swedbank.
Weighed up against the majority of other betting sites though, Klondaika just don’t offer the same level of variety, with e-wallets and Bitcoin not even in the equation.
There is also the fact that withdrawals can take quite a bit of time to come through, with Klondaika in many cases requesting documentation before they can verify a withdrawal request.
Klondaika Customer Satisfaction
In Latvia, Klondaika have a strong reputation for their gambling and entertainment services through their bars and gaming halls.
With regards to their online betting service, customers so far seem pretty content, though the time it takes to make withdrawals could be speeded up a notch.
Klondaika offer a range of options for their customer services, ranging from a live chat service that operates from 8am to 11:59pm every day, an email address and a phone number for their head office.
They also provide an FAQ section which can answer simple betting queries.
In comparison to the majority of other sportsbooks, their customer services meet the industry standards, though other betting sites do provide a 24/7 customer service.
Klondaika Mobile App
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Written by Tom Scholes
Tom Scholes is a huge sports fan with football and baseball his main passions. He follows football in England, France, Italy and the USA and when he’s not busy writing, Tom is usually making short documentaries or teaching music and history.
Our Opinions of Klondaika
Klondaika are a sportsbook and online casino provider that delivers a vast range of markets and games for their customers to bet on.
Despite being a more traditional gambling company, they have made some impressive developments to their online product, with plenty of intriguing offers for both new and current customers.
They just need to add a few more features and make a couple of alterations to catch up with the leading sportsbooks in the industry.
- Deliver over 300 titles for their casino as well as providing punters with over 30,000 pre-match events and over 18,000 in-play events to bet on.
- Klondaika offer customers a range of offers for both their casino and sportsbook, including giving the opportunity to win €500 in bonuses on chosen casino games for new users.
- Currently the betting site fails to provide betting previews, live streaming and an application for mobile and tablet devices.