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Guts.com is a fully owned subsidiary of Gaming Innovation Group Ltd. (GIG). GIG is a publicly owned company with headquarters in Malta in addition to addresses in Europe (Marbella, Oslo, Kristiansand, Gibraltar, Copenhagen). GIG are listed on the Norwegian Stock Exchange in Oslo.
GIG launched the casino based guts.com in 2013 and gained licences in both Malta and the UK the following year under the umbrella of MT SecureTrade Limited who also licence 12 other casino and gaming companies under UK law. After their 2014 online launch, guts.com gained a trusted reputation within the industry and customers loved the fact that they could process transactions in as little as two hours. Also popular was real customer service support as opposed to bots which most companies use and which frequently are a source of frustration to customers who can’t necessarily get the answers they need from such an automated feature.
On their own website, guts.com are keen to point out their focus on listening to customers to provide a site and services in line with customers’ needs and requirements. With this as a core value, guts.com has been able to grow exponentially and parent company GIG is now valued at close to £400 million by the Norwegian Stock Exchange after takeovers of OddsModel AS, Rebel Penguin and Betit Holdings.
The reputation of guts.com as a premier casino site continued to grow thanks to their exceptional range of casino games, slots and poker and in their second year, they won the prestigious IGB Best Global Casino in 2015 award. By this time guts.com could already boast 120,000 visitors and their customer base has grown considerably since.
GIG also own iGaming Cloud, Rizk, Thrills Casino, Kaboo Casino, Betspin Casino, SuperLenny and Highroller.com but there is little doubt that guts.com is their primary concern. This was advertised by GIG adding a sportsbook feature to the guts.com website in 2018 in an attempt to build on their success in the casino and gaming fields.
The guts.com sportsbook in-keeping with the company’s focus on meeting customers’ needs has been well-received thanks to its impressive range of sports to bet on and also such customer favourites as cash-outs, in-play betting and cash-back on losers if certain terms are met. The growth of guts.com and GIG continue apace so it will be no surprise if horse and greyhound racing are soon added as these are obviously quite noticeable omissions currently from their sportsbook and live streaming should also be considered if and when these are added to the service.
Pros and Cons of guts.com
- Good range of markets on sports
- Industry leading transaction speed
- Rare combination of slots, casino, poker and sportsbook
- Fast-efficient customer service
- Lack of horse racing and greyhound racing in sportsbook
- Website regularly stops responding and is slow to load markets
- Lack of live streaming
Guts.com are a new sportsbook with a strong reputation from their successes in casino-based gambling and they are clearly ambitious that this new addition to their products will continue their prodigious rise despite the company’s relative infancy.
The website is easy to navigate and has a pleasing interface but the java scripting it uses can be a little temperamental whether using Microsoft or Google Chrome as a browser and could become quite infuriating for bettors looking to bet on the here and now.
Guts.com are very new to the market with their sportsbook so it isn’t hugely surprising that they lack horse racing and greyhound racing which is reasonably common for upstart sportsbooks. That won’t, however, stop this detracting from the service as horse racing especially is a customer favourite while the simplicity and immediacy of greyhound racing makes this another popular option.
Cash-out and betting in-play are positives for a new sportsbook but live streaming is lacking and trying to use their live betting tab is again fraught with danger due to website gremlins which they need to iron out sooner rather than later.
First impressions of the guts.com interface are very good. The website has tabs across the top for sports, casino, live casino, poker plus terms, promotions etc. for easy navigation to start.
Once accessing the sportsbook the list of sports is clear down the left-hand edge of the screen and by clicking the individual sport of your choice you then get further options to help you easily find your chosen market.
The user-friendly menus, however, disguise a couple of major flaws in the website. Regularly the sportsbook seems to freeze when you attempt to jump from page to page with a red horizontal loading bar across the top continuing to roll from right to left but never actually loading the page.
Microsoft Internet Explorer encountered fewer issues but users of Google Chrome and especially Microsoft’s newer Edge program are likely to find more than their share of problems and even when pages do load their speed is quite inconsistent.
Fundamentally the page is sound and easy to navigate, so if GIG can use their expertise to solve these (hopefully) teething troubles, the foundations are there for a good site.
Betting Markets with guts.com
Guts.com provide a good range of sports to bet on as part of their sportsbook.
Football is clearly the priority so this is particularly well catered for both in range of markets and choice of matches. Bettors can also choose considerably more niche options such as floorball and waterpolo.
The presence of E-sports, very much a niche market but with the potential for major growth, is less surprising now with plenty of sportsbooks now adding this. Counter Strike and League Of Legends are the priority in this area and the markets in these E-sports are impressive.
When it comes to depth in the markets, the football coverage at guts.com is impressive, with feature matches listing over 80 different betting options with all manner of weird and wonderful specials available as well as more traditional punts. If you have an opinion on a match, the chances are that you can wager accordingly.
Guts.com are, however missing out on major markets by not offering horse or greyhound racing and these omissions will have a knock-on effect on other markets with customers often preferring to place all of their bets on one site for simplicity and speed.
Their casino has been online since 2014 and provides a graphically impressive and vast list of slots and traditional casino games for their customers. Live casino games with real dealers as well as live poker are all available and the ultra-fast transactions ensure that customers experience few delays to their betting experience.
Guts has 45 live casino games to choose from as well as countless slots and of course their impressive poker options. The casino games are provided by industry leaders such as Netent, Microgaming, Betsoft, IGT and Leander Gaming.
Guts.com Offers and Bonuses
One of the key ways for a sportsbook or an online betting site to differentiate themselves from their competitors is through the types of offers and bonuses that they provide.
Guts.com excel in this area and will no doubt get plenty of new customers with their highly generous and more than competitive introductory offer of matching deposits of up to £100 as well as throwing in free casino spins. The caveat to the introductory offer is that the money matched to accounts must be bet 35 times in 30 days to be withdrawable. Good luck on making that happen and returning a profit!
Guts.com offer more incentives for regular players of their poker and casino games with a VIP league which can soon be climbed by regular players as well as a ‘Guts Squad’ of hand-picked elite players who qualify for all manner of bonuses and benefits by playing regularly. Basically guts.com rewards its big spenders so those in that category will get the most out of the site and inevitably the rewards will help keep hold of these VIP customers.
Other betting sites offer similar incentives for new customers although many fall short of guts.com’s £100 matched deposit so they are on the high-end with this which will appeal to many. However, the small-print makes the offer a little less appealing although how many people will actually find that is debatable.
Guts.com Content (Live Streaming, Audio, Radio, Blogs, Previews)
Many of the established sportsbooks such as William Hill and Betfair provide in-depth previews on a wide range of sports, to inform and entertain their customers.
In this case, Guts.com are well behind the competition and one would suggest they may need to follow suit in providing their own written betting previews for matches and tournaments on a range of sports. Celebrity guest blogs often prove a popular way to generate betting turnover so this could be a way forward.
The lack of horse and greyhound racing is disappointing so guts.com need to do more to enhance the betting products they have although their relative infancy must be remembered here as far as this lack of content goes.
Guts.com also have room for improvement when it comes to live streaming. At present, they are unable to offer live coverage of sports on their site, a feature that is becoming commonplace for both leading and aspiring sportsbooks.
In-play bettors want to be able to watch and bet on sports at the same time, and if a sportsbook can’t deliver that, they will turn to an alternative site that can. Guts.com will remain at a disadvantage here until they secure picture rights and while they offer decent live content and in-play markets none of this is enough to separate them from the competition.
Guts.com and GIG are clearly ambitious so the issues above are all likely to be ones they are aware of particularly given their focus on appealing to all of their customers’ needs. Horse racing must be a priority and from there perhaps form guides and streams can follow.
Guts.com offer a live betting section with a variety of in-play betting options on many different sports at any one-time and customers can find all manner of different in-play opportunities to suit their interests.
The range of markets isn’t as vast as some with others offering more short-term bets such as a goal to be scored in the next five minutes, next card, corner or goal etc. but there are still enough to keep the average punter happy.
Guts.com’s in-play football lacks any real updates on the game where others opt for visualisation graphics, live audio or text commentary and a range of other ways to keep their bettors engaged but such options are lacking on guts.com
They have an adequate rather than exceptional in-play service at this stage. It would certainly be varied enough for most punters and would work well when teamed with audio or text coverage of a sport but this can’t be found on the site.
Guts.com Stats & Form
Betting sites and sportsbooks are always looking to give a bit more to their customers to keep them interested, and the inclusion of stats and form guides is one of those ploys.
While opinion is hard to find in guts’ sportsbook statistics most definitely are not. Bettors can find a huge amount of information on results, fixtures, players and all sorts of useful information by simply clicking the ‘statistics’ tab near the top of the page and then following the links to the sports, league and team of their choice.
Guts.com’s stats are as good as you can get so those using stats as part of their betting strategy will be more than happy with what is on offer here.
Guts.com Banking and Withdrawals
Guts.com make their much advertised two-hour withdrawal processing a key selling point and we have found little to decry that they keep the promise. They don’t have as many banking options as some but accept Neteller, Skrill and uKash as well as Mastercard and Visa Debit, which incur 2.5% charges. They don’t currently accept Bitcoin either which maybe something to look into.
Guts.com Customer Satisfaction
Reviews of guts.com have mostly been positive although there is considerably more data here for their casino than sportsbook. Customers like that they can access help on-screen and soon find themselves talking to real people as opposed to bots.
A few customers have found getting an address or phone number to contact them quite difficult but as an exclusively web-based bookmaker, it isn’t overly-surprising that they look to direct queries to their live chat feature and in all honesty, the service seems more than adequate.
Guts.com’s customer service representatives are helpful and knowledgeable and seem able to help with all queries. There are few complaints in this regard.
Overall Guts.com’s customer service is very good and the speed which it can be accessed provides peace of mind for customers.
Guts.com Mobile App
Most sportsbooks have caught onto the fact that punters are starting to move away from betting on desktop sites to mobile and tablet applications.
Guts.com don’t yet have an app on Android or IOS but their mobile site is recognisable to users of the desktop site and provides smooth and easy access to all aspects of the sportsbook in a mobile-friendly format.
An app would aid punters to get onto the site quicker so could be a nice option although it isn’t a necessity for all.
Check back soon!
Written by Elio Salerno
Elio Salerno is a Peterborough-based family man, Juventus fanatic, football coach and football obsessive. A serial tweeter, Elio counts Alessandro Del Piero’s World Cup 2006 goal against Germany as his favourite in the sport’s history.
Our Opinions of Guts.com
Guts.com offers an alternative to the more established sportsbooks such as Ladbrokes and they are in quite a small sector of the market as a company offering live casino, slots, poker and a sportsbook.
Guts.com’s sportsbook is a relatively new product with good variety despite the lack of horse and greyhound racing. The presence of in-play and cash out options along with cashback bonuses on certain events such as Sunday football all enhance the product and their enticing welcome bonus is certain to lure prospective new customers in.
Overall guts.com remains a casino first betting company with the casino and slots section of the website slick and impressive.
Unfortunately, the sports section of the website frequently crashes or fails to load and navigating from market to market is regularly quite difficult due to this.
The product list is quite impressive despite the glaring omission of horse racing and there are enough live options to keep punters engaged.
- Guts.com provides 33 different sports to bet on, with football matches delivering around 80 different markets to choose from.
- In-play and cash out options keep bettors involved during the action
- Casino, slots, poker and sports betting all in one place using the same funds