Signing Up/User Interface
In line with its policy of keeping things simple, the signing-up procedure is clear and straightforward and new customers are rewarded with a £10 free bet after an initial bet of that amount.
The website is easy to navigate and has a clean, concise feel to it.
The main menu bar across the top of the screen takes users to sports, in-play, casino, live casino and promotions. Odds are displayed in fractional and decimal terms and choosing between the pair is simple and quick.
ComeOn offers a wide range of sporting events on which to bet and the starting point for the majority of customers is surely the “Most Popular” menu which features “today’s events” section and odds on all the day’s horse racing in Britain and Ireland.
Disappointingly, international horse racing odds are limited to major races such as the Dubai World Cup and Prix de l’Arc De Triomphe.
This may affect only a minority of punters, but those who regularly follow international races on dedicated TV racing channels may find this omission frustrating.
Below the “Most Popular” menu is a second and more comprehensive list of sports which features almost every sporting event punters could wish to bet on from around the world.
The odds boosts section is essentially a special bets facility, but will appeal to a section of punters who feel they are ahead of the game.
On the day we checked out this facility, there were football bets such as a certain player to score and his team to win at quite generous odds, while there were even markets on US President Donald Trump to tweet during a Superbowl match and the colour of Gatorade poured over the winning coach!
Betting rules are easily accessible and clearly displayed, there is a really useful and informative statistics section on a wide range of sports, and the results section is another welcome inclusion.
Bonuses and Promotions
In line with almost every online bookmaker, ComeOn offers a cash-out facility and an accumulator boost. The percentage of the latter is based on the number of selections. For example, if betting on football matches, a three-match accumulator would produce a 5% bonus, while a ten-match wager would, if successful, be rewarded with a 50% bonus. So the braver and more speculative punters are, the more they stand to win.
Apart from the £10 free bet when signing up for ComeOn, all new casino players receive 20 free spins on Starburst when they register and can claim a 100% deposit bonus up to £25 on their first deposit.
Another incentive is The Free Bet Club which rewards customers who place multiple bets on sports events from Monday to Thursday.
The more mulitples that are placed, the higher the free bet reward on a Friday.
With the Cheltenham Festival looming, ComeOn have launched a £10 free bet scheme surrounding races leading up to the big meeting in March.
Three single bets of £10 on selected races between now and the Festival need to be placed in order to qualify for a £10 free bet for the big meeting.
Streaming and Content
Customers can follow their horse racing selections via the ComeOn Sportsbook live audio commentary which provides presentation and live action on all UK and Ireland racing which is a strong feature.
There is though no live streaming meaning punters who wish to watch a particular race are not served and there is no football streaming or radio to be found.
There is a statistics section with sparse information which was not very helpful and there is a general lack of guidance, news and information.
Horse racing is desperately in need of some meaningful analysis as you are simply presented with a basis racecard and little else.
ComeOn is keen to stress its stance as a customer-friendly organisation and its help centre is easily accessed by clicking on the question mark icon.
Instant help is available via a webchat facility, while those who are not in a rush can send a query by email. There is also a frequently asked questions section which is a starting point for many. On the down side, there is no telephone number for customer services in the help centre.
Deposits are accepted in different currencies, but customers must choose one currency which cannot be altered after registration is completed. Deposits received by ComeOn in any other currency other than the account currency will be converted at the prevailing exchange rate.