- One of the leading betting providers in Belgium
- Delivers the best casino games
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Launched in 2011, Circus are a Belgian online gambling site that offers customers a broad range of casino games and sports bets.
Following the enactment of the new Belgian law on the provision of online games of chance, Ardent Group, who manage Circus, saw an opportunity to expand their business into online betting.
They of course are a well-known gambling organisation in Europe, especially in Belgium, where for over 20 years they have successfully built up a strong reputation, owning over 30 casinos in the country, including the Grand Casino de Namur and the Grand Casino de Spa.
With the backing of a company with plenty of experience within the industry, Circus had a fantastic platform to deliver high-quality gaming and a competitive sportsbook to punters online.
To further help their cause, they also struck a deal with the award-winning GAMING1, a software platform provider that is renowned for its dice slots.
As a result, the sportsbook has been able to offer a variety of online gaming products like sports betting and table games, in cooperation with partners such as Novomatic, Evolution Gaming and Betsoft Gaming.
In Belgium, they are one of the leading entertainment and gambling providers, and a few initiatives have played a key role in that success.
First of all, Circus have been clever with how they market their brand, targeting key sports and sports team for sponsorships.
Cycling is a major sport in Belgium, and the sportsbook were very quick to take advantage of that, agreeing a deal to sponsor cyclist Mathieu Van Der Poel and his team, Corendon-Circus.
In addition to that, Circus also sponsors two Belgian football teams that include Standard de Liège, one of the biggest teams in the county.
These deals give them huge exposure in Belgium, with the brand displayed on these teams’ shirts and in their stadiums.
Alongside their sponsorship deals, Circus have also been able to enhance their appeal by delivering some strong marketing strategies, with loyalty programs being the most successful.
There are two simultaneous loyalty programs that Circus have to offer, with users able to collect both ‘Club Points’ and ‘Circus Coins’ for every stake they play on casino games, roulette and sports bets.
It a great initiative, as it rewards punters who regularly use the site.
With so much on offer, it is just a shame that with the stringent gambling license imposed by the Belgian authorities, Circus can only provide their services to a limited number of countries.
Bettors from the UK or the USA are among those unable to access the site, and that is a major blow as it vastly reduces Circus’ ability to grow their brand from local to global.
Pros and Cons of Circus
- Very user-friendly casino and sportsbook for both desktop and app users.
- Comprehensive list of casino games and sports to bet on.
- Great range of promotions and offers for both new and current customers.
- Opportunity to win prizes such as games consoles and luxury holidays.
- Not available in many countries such as the UK or the USA due to licensing restrictions.
- Lack of live streaming for sports events.
- Withdrawals from account can only be made via bank transfer.
- Very poor range of options for customer services.
First-time users of Circus will be pleasantly surprised when they first access the site.
It offers a perfect combination of simplicity and aesthetics, with the layout making everything very clear and easy to access.
Clicking onto the sportsbook, users will find the latest promotions and offers advertised at the top of the screen, whilst the feature sporting events are displayed just below.
As with most other betting sites, the sports available to bet on are shown on the left-hand side of the screen.
Turning to the casino section of the site, punters are immediately shown the latest games on offer as well as enticing promotions and special offers.
A nice feature on the casino page is that when you scroll down, there is a simple description of the types of features available, detailing what they are and how to play them. This is very beneficial for those who are novice bettors.
Circus has a site that clearly has a lot of thought behind it, and as a result, it makes for a relaxing betting experience.
Other sites have either too much going on or too little but here the mix is just right.
Betting Markets with Circus
With the help of software platform providers GAMING1, Circus delivers a comprehensive list of casino games and sports to bet on.
In Belgium, Circus are well-known for their gaming facilities, particular their dice slots, and those using their site will not be disappointed by what is on offer.
For those who are new to dice slots, they are games that take conventional bonus video slot ideas and combine them with special dice reels.
The result provides a unique take on the slot machine experience, with each game taking on its own distinctive theme and pay table.
In addition, players can find all the most popular titles from well-known software providers including Zeus III slot, Razortooth slot, Madder Scientist slot and many more.
Not only are there over 1,500 different slots available on site, Circus also display a number of other casino favourites.
These include multiple variations of Roulette and Blackjack, as well as a number of different types of single-hand and multi-hand video pokers.
Moving onto the sportsbook, punters will find a plethora of sports to bet on.
Circus has over 20 different sports available, ranging from football and tennis, to more niche events such as MMA, though horse racing is an absentee.
Football is by far the most popular sport on the site, with an impressive range and depth to the markets.
All the usual markets are included with outrights, goals, corners and handicaps. Punters can also enjoy daily and weekly specials on teams and leagues from around the world.
If that wasn’t enough, Circus also delivers features that include ‘Boosted Multi-Bets’. This is an intriguing betting feature, as Circus offer punters the opportunity to enhance their winnings by 5% to 30%, depending on which multiple bet a player selects.
With so much on offer for both casino and sports bettors, it is a shame that many players from around the world can’t access the site due to the current licensing laws in place.
Circus’ betting markets are very impressive and definitely give the likes of Coral a run for their money in terms of value and variety.
Circus Offers and Bonuses
As we are well aware, promotions and welcome offers are a vital tool in attracting new customers to a gambling site. In the case of Circus, it is an area that they take particularly seriously.
For new customers, they have a simple, yet effective opening offer that will appeal to both casino and sports bettors.
In creating a Circus account, users receive a free €5 bet to use on a casino game of their choice or to bet on any sport on the site and is a nice and easy offer to get on board with.
However, if that doesn’t take your fancy, the next welcome offer definitely will.
Circus also gives punters, depending on the amount of their deposit, a chance to receive one or multiple free bets worth €10 up to €250. For instance, if a player deposits €50 into their account, they will receive 5 free bets of €10.
To qualify for this promotion, only bets placed in cash on single and combination bets at odds of 1.50 or more will unlock the free bets.
It isn’t just new customers who benefit from the offers on display, as Circus likes to reward their current clientele as well, with a comprehensive list of daily and weekly offers available for them to bet on.
In addition to that, there are also a number of initiatives to keep bettors on side such as receiving a €20 bonus if you get a friend to register with the site.
Out of all the promotions that are on display though, the one that really stands out is their loyalty programme, where punters can accumulate ‘Club Points’ and ‘Circus Coins’ for every stake they play on casino games, roulette and sports bets.
It is a really clever idea and keeps players interested as they know that they can acquire prizes such as tickets to sports events, with the points and coins they have collected.
In comparison to more established sportsbooks such as Paddy Power, it is on par, if not better, than what they currently have to offer.
With that in mind, there is no surprise to see why Circus are so highly rated in Belgium when it comes to their gambling and entertainment facilities.
Circus Content (Live Streaming, Audio, Radio, Blogs, Previews)
Most of the gambling sites and sportsbooks currently in operation have started to go beyond just providing basic odds, offers and games. They want punters to engage with their sites, using all the facilities on offer, and additional content definitely falls into that category.
With Circus, they are no different, providing a regular blog on their site that looks at the latest trends within the casino world, while also delivering tips and insight into sports events.
Beyond the blog, there is also the promotion pages that list what prizes can be won when betting on the site.
There are over 100 different prizes on offer, ranging from headphones to luxury cruises.
It all depends on how many points and coins a customer can accumulate through their bets on the site, adding an extra incentive to not only register with Circus but to keep on betting with them.
However, there are a few areas that could be improved. Other sportsbooks such as Bet365 do provide more detailed and in-depth previews of sporting events, through their blogs, tipster columns and videos.
It has to be noted that they have a much larger customer base to appeal to than Circus but in terms of quality of content, there is a quite a large gap to bridge.
Another feature that needs addressing is the lack of live streaming for sports. This is becoming a more regular piece of content that is being incorporated by betting companies, as they see the potential it brings in drawing in customers who want to watch and bet on an event at the same time.
Live streaming brings in-play betting to life, and it is certainly something that Circus need to look at adding.
They already bring live broadcasts of casino games and poker tournaments, so it shouldn’t be too difficult for them to add streaming of live sports to their site.
Circus provides a comprehensive betting service for not just pre-match events, but also in-play as well.
Their live casino is available to bet on 24/7, with a plethora of games to choose from such as Baccarat, Casino Hold’em and Three Card Poker.
Players can register for live poker tournaments as well, as the site delivers live broadcasts of various tournaments organised in the Grand Casino de Namur and the Casino de Spa.
Moving into the sportsbook, players have an array of sports to bet on in-play.
Football once again takes centre stage as the dominant sport on the site, with a vast amount of leagues and competitions to choose from. All the usual markets are in attendance, though it would be nice to see a few live offers incorporated into feature matches, as seen with sportsbooks such as William Hill.
For a sportsbook that has so many offers on a daily basis, the next step should be for Circus to start adding enhanced odds and promotions for in-play bettors.
Not only would this enhance their in-play service, but also bring them in line with more established betting sites.
A lack of live streaming for sport is also a negative, though Circus do provide a detailed graphic to accompany their in-play events, showing bettors which team/player is in the ascendancy.
Stats such as head-to-heads are also included to help inform punters before they place their bets.
Circus ticks a lot of boxes when it comes to live betting for casinos and sports. However, if they are to meet the standards currently set by the industry leaders in Europe, they have a couple of areas that need bringing up to scratch.
Circus Stats & Form
It has become a common feature for betting sites to offer stats and form guides to players to help inform and assist them with their betting strategies.
Circus are no different, teaming up with stats provider, Betradar, to offer customers a comprehensive database of stats and form guides that cover a host of different sports.
From feature sports that include football, cricket and tennis, they also offer detailed stats for more niche events such as darts and water polo.
The level of detail is impressive, with stats for fixtures, results and even averages for points/goals for specific leagues.
It is worth noting that Betradar supply many other betting sites from around Europe, so even though users won’t find anything unique with the stats on the site, they know the information comes from a reputable source.
With a trusted supplier running their databases, Circus are well worth a look if you are in need of the latest stats and form guides for your bets.
Circus Banking and Withdrawals
Circus are a betting site with so much to offer in terms of variety in betting markets and promotions.
However, the same can’t be said when it comes to their banking options.
In terms of deposits, users can use bank transfers as well as a range of e-wallets such as Skrill and Hipay.
Compared to most sportsbooks, those options are fairly limited, but when we turn to the options available for withdrawals, it gets even worse.
Circus only accept bank transfers for withdrawals which is very poor indeed.
When so many sportsbooks and betting sites offer punters with options for cards, bank transfers, e-wallets and even Bitcoin, to have only one method of withdrawing from an account is just unacceptable.
On top of that, many customers have raised issues around delays in being paid out on winnings and the time it takes to withdraw.
Despite Circus only operating in a limited number of countries, they have a lot of work to do if they are to meet the standards set by the majority of sportsbooks in Europe.
Circus Customer Satisfaction
As one of the leading betting providers in Belgium, you would think that there would be plenty of contact options available for customers. However, with Circus, you would be wrong.
The variety of options for users to get in contact with customer services is pitiful, with no live chat service or phone support available.
Circus do provide an in-depth FAQ section which is quite useful for most betting queries, but for more detailed issues, customers only have a helpdesk feature to use as a contact method.
It requires quite a laboured process, selecting certain answers from a varied list of questions relating to possible customer problems.
Once a user has gone through this process, the Circus customer service team then come back with a response.
They may be friendly and knowledgeable, but it just isn’t as responsive or efficient as a live chat.
It is hugely disappointing that there aren’t more options for customers to use, and in comparison to the likes of Ladbrokes, it is nowhere near the required standard for customer services.
Circus Mobile App
With more punters turning to their mobiles and tablets to bet, sportsbooks and betting sites are reacting to the trend by releasing their own apps.
Circus have followed suit, providing an application that includes all the features that can be found on the main desktop site.
The app works smoothly, and just like the desktop, the layout is very user-friendly.
Players with an iPhone, iPad, or Android device can enjoy both the casino and sportsbook facilities while also benefitting from notifications about the latest promotion and offers.
It may not be the most unique of betting apps, but for those who want to place bets quickly or access casino games on the move, Circus have a decent alternative to the likes of SkyBet.
Check back soon!
Written by Tom Scholes
Tom Scholes is a huge sports fan with football and baseball his main passions. He follows football in England, France, Italy and the USA and when he’s not busy writing, Tom is usually making short documentaries or teaching music and history.
Our Opinions of Circus
Circus have a huge amount to offer for both casino and sports bettors when it comes to markets and promotions.
They not only look to attract new customers, but also pay particular interest in rewarding those who regularly bet with the site.
However, as a brand, they aren’t able to grow as much as they would like, due to the current licensing laws in place.
- Deliver over 1,500 slots for casino players whilst there are over 20 sports to bet on, with daily and weekly special offers.
- Users who bet on the site accumulate coins and points that can be used to access prizes such as luxury holidays.
- Belgium’s strict gambling licences mean that Circus can only supply betting to a limited number of countries, with no access to players from areas such as the UK.