Signing Up/User Interface
When you first go onto Betsson, you’ll be asked to pick your preferred language from a list of 17 different languages – including Icelandic, Finnish, Norwegian and Swedish – as we may expect from a Swedish bookmaker and casino company.
Similarly, there is a wide array of currency options on offer – including all major currencies along with the various Scandinavian currencies.
The main task bar gives the five options of Promotions, Sportsbook, Casino, Live Casino, Poker, and Blog – each of which should be self-explanatory to punters. The Promotions area of the site is a little scant, currently offering only a Fantasy Football option and something called “Fish Party Challenge” which is a poker-based competition for site members.
The Sportsbook opens to an easy to digest home page which extensively promotes in-play and upcoming football fixtures, though some other events get a look in and quieter times for the globe’s dominant sport.
Betsson’s sport section has to be one of the nicest designs out there. It scores very highly for design and this helps give users a nice feeling whilst using it. It’s also reasonably practical. Yes, the page is extremely “busy” but, like Bet 365 and many others, it presents a clear list of sports options in a table on the left-hand side. Of course leading football competitions are presented first before its next tier of importance which includes Basketball, Ice Hockey and Tennis ahead of the rest which are then displayed in alphabetical order.
The A to Z list includes all the sports we see on most other sites along with a few lesser known / less popular sports such as Bandy (a sports similar to ice hockey in which skaters use hockey-like sticks to direct the ball into the other team’s goal) and Pesäpallo – a fast bat-and-ball based sport similar to baseball that is extremely popular in Finland.
The site offers no horse racing odds which will immediately rule it out for many serious UK punters of course – though racing odds are offered by its sister site Betsafe. This appears to be a strategic decision with horse racing being classed as a specialist betting genre and a mature market, however, for many punters, who like a flutter on the nags as well as football and other sports, that just won’t do.
For the more international punter who is not hung up on Racing in the UK and Ireland, the site does off a lot of coverage. Betsson covers a vast array of sports because it is a truly international sportsbook which is why users are asked to choose their preferred language and country of residence on first entering the website.
Each sport listed on the table on the left of the page can be expanded to reveal different events taking place, either live or in the future by clicking on the selected sport. Obviously, some sports include many different live or forthcoming events – whilst the more minor or niche area sports have very few, if any. All major sporting events are well-covered, though there are a few gaps with Betsson in more minor events that may be poplar in certain big domestic markets. Also, Betsson doesn’t score too well when punters review odds available on various big events.
If there’s one main area where Betsson scores less highly than its peers – then it’s definitely in the area of the bonuses available. Yes, there’s the initial sign-up bonus like nearly every other site. Currently, new punters are offered a free betting bonus of €50 (or £50 in the UK) to play with following a first deposit of €25 or £25. But that seems to be about it; there is little or nothing in the way of ongoing loyalty bonuses or very interesting promotions.
Live Content / In-Play
The live console on offer with Betsson is better than most of its peers, however, and that’s mainly down to the high level of in-game stats provided. Live streaming is available but score radio or football commentary isn’t which a surprise is as football fans will have to go elsewhere, like bet365, for coverage of top leagues like the EPL in their own language.
The main in-play area shows all the different games currently being played on the left, and there’s an additional featured game shown in the middle of the screen. Users can change this featured game to any other game they select – and the game selected also depicts all available live odds at any given moment.
In the main content area for any selected event, Betsson displays the live odds which seem pretty comprehensive – as is the number of different markets available for punters to gamble live on.
Stats And form
Betsson scores generally as “satisfactory” on stats and form. In its major market of football, for example, users simply click on the “Statistics” button in bar just above the selected match (though this could be given greater prominence it has to be said). The stats available include current league standings, recent form, and relevant head-to-heads stats. These are the minimum requirements for punters these days – but those in search of more detailed statistical info are advised to look elsewhere.
Customer Satisfaction And Support
Betsson offers an excellent 24-7 customer service in multiple languages via the usual channels of email, phone call, and live chat. The fact that the number to call is an international Maltese number may be off-putting for some – though the FAQs area of the site is comprehensive.
Betsson offer a wide array of payment options including the usual major credit and debit cards, Neteller, ecoPayz, Entropay, and bank transfer etc. There are no reported problems with money in or out of punters’ accounts.
Betsson has one of the best-looking sites out there. There are a number of features that will rule it out for many UK punters in particular the absence of horse racing and audio services. They could also hugely improve in the area of promotions and loyalty bonuses beyond the welcome bonus.