Betsafe’s User Interface
At first glance the homepage is sleek, attractive and oozes high end quality. The three main offerings of Sports, Casino and Poker are conveniently displayed at the top of the site in box frames, while the current lead offer is prominently displayed above.
The beauty is the simplicity of the homepage. A horizontal tab at the top of the site provides one-click access to the Sportsbook, In-Play, Horse Racing, Casino, Live Casino, Poker, Virtual Sports, Apps, Blog and Promotions. The nitty gritty of the remainder of the site is displayed in the site map menu at the very bottom of the homepage.
There is no clutter, something other competitors could learn a lot from. Everything a customer needs is there, but it’s clean and professionally displayed. It can’t be faulted.
The process for placing a bet is simple. The primary colour scheme of a black background, white text and red and gold to highlight and accentuate key areas is effective.
There is a lack of revolving banners and adverts. It is a refreshing approach, which again proves simple is best.
Betsafe Betting Markets
An extensive list of betting markets is provided on the left-hand vertical side menu, which also shows how many matches or events are included within each. By clicking on a particular sport a list of competitions or countries are then shown, which again shows the number of events available within each.
A sub-menu beneath the horizontal top bar is also useful as it lists a Livescores option and also promotional offers. It’s subtle, takes up little space, but again adds to the overall package.
Placing a bet is simple, and across the site the markets are extensive and using the site is fast and efficient. It’s impressive stuff.
A quick check however indicated that the odds provided by Betsafe were not particularly competitive.
Betsafe Bonuses and Offers
Betsafe displays active offers under the Promotions tab and the accent on their Poker and Casino activities is highlighted by all offers available leading players to the tables.
These offers are not thrust in the face of visitors to the homepage which again is a subtle touch that may well be appreciated by more discerning players.
In terms of the Sports markets, the company offers betting boosts on selected events and also an ACCA price boost deals on trader led markets. Also enhanced odds are available on horse racing markets. Sportswise, Betsafe are not massively generous in this area and appear confident enough in its offerings not to rely on further promotions. That may disappoint active players who trawl the net for the best deals.
They do offer a Live Experience competition area of the site where punters can win attendance at showpiece events. Some of the prizes on offer in this area are glamorous ‘money can’t buy’ experiences.
Betsafe Content (Live Streaming, Audio Commentary, Radio, Blogs, and Previews)
Live coverage of limited events is available, but not comprehensive. There is no radio or audio service available, but a very good preview blog area with tips and statistics provided to guide customers in the right direction.
It is a given these days that the top sites are in-play on football and all other sports and Betsafe are up to speed. The in-play section of the site takes a customer straight to the top event at that time with all other in-play markets one click away on a left-hand menu.
Markets are updated in real time and, with speciality bets, handicap options and much more all attainable from the various list of bets available.
Betsafe Stats & Form
The weakest area of the Betsafe site sees them only provide any kind of stats in their Blog section incorporated in their Betting Tips and Features stories.
A specific set of statistics to inform punters when betting on particular events would boost their offering and bring them in line with some of the market leaders.
Betsafe Banking and Withdrawal
Easy to use as you’d expect these days, customers can deposit instantly via a wide range of currencies by card transaction, bank transfer and other online payment services. Withdrawals are available by the same mechanisms and usually processed within 24 hours. A full transaction history can be located in the customer’s account.
Betsafe Customer Satisfaction
A 24-hour customer services option is available with Live Chat, a UK phone number, Contact Us, comprehensive FAQs area and a detailed sports betting guide.
All website activity is available on the Betsafe app and the look and feel of the service is just as good as the website. As impressive a betting app as it could be, it offers the same options as its company’s website and has the same simplicity and slickness.