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Betsafe Review and Promo Codes

Betsafe was launched in 2006 and has grown positively in reputation ever since. In 2011 the company was purchased by the Betsson Group, which has assisted a steady growth in market share. That strong foothold began in the Nordic regions but has since spread into Eastern and Central Europe and, most recently, Canada. The UK now accounts for over half of the company’s online activity.

Betsafe now controls a large player base of almost half a million gamblers who enjoy the casino, poker and sports betting areas of their operation. The sports markets on offer include athletics, bandy, basketball, boxing, cricket, cycling, floorball, golf, handball, ice hockey, martial arts, motor racing, soccer, tennis, volleyball and winter sports. Also more minority events like trotting, plus the majority of the world’s football leagues and American sports. Markets can also be found on politics, entertainment and weather. Basically, everything is covered.

Betsafe prides itself on being unique in terms of providing their customers with an on the edge experience. The mobile platform provides everything the desktop does and is also very popular.

The casino offering is one of the jewels in the crown with over 400 games available and big prizes on offer. Over 50 live tables are available with high limits games on offer too.

The poker content has won awards for both online and mobile content. Tournaments offer up to EURO 3 million in prize money and live events are provided via satellite. It’s as comprehensive as it gets. The Battle of Malta is an annual poker tournament that has proved extremely popular.

Pros & Cons of Betsafe


  • Website is visually excellent and easy to navigate
  • Excellent customer service area
  • Mobile app is as visually brilliant as the website


  • Offers not given priority
  • Little online streaming or blogging available
  • As a sports customer it may feel like the Casino area takes Betsafe’s main attention

Reasons to Join Betsafe

If only all sites were designed like this. If you’ve ever been searching for a new house and the walked into one and thought this is home, then Betsafe is that house. Once you’ve moved there may be a bit of work required, but you’ll be happy there.

Betsafe Overall

The look and feel of Betsafe, both the website and mobile app, is one of professionalism and betting sophistication. The site flows and displays extensive markets, which makes the user experience excellent. The Casino area is top drawer and may leave the Sports section a little behind, but no so far that the sports betting experience with Betsafe is second rate at all. If it’s great value and the best offers however, Betsafe may not fit the bill.

Betsafe’s User Interface

At first glance the homepage is sleek, attractive and oozes high end quality. The three main offerings of Sports, Casino and Poker are conveniently displayed at the top of the site in box frames, while the current lead offer is prominently displayed above.

The beauty is the simplicity of the homepage. A horizontal tab at the top of the site provides one-click access to the Sportsbook, In-Play, Horse Racing, Casino, Live Casino, Poker, Virtual Sports, Apps, Blog and Promotions. The nitty gritty of the remainder of the site is displayed in the site map menu at the very bottom of the homepage.

There is no clutter, something other competitors could learn a lot from. Everything a customer needs is there, but it’s clean and professionally displayed. It can’t be faulted.

The process for placing a bet is simple. The primary colour scheme of a black background, white text and red and gold to highlight and accentuate key areas is effective.

There is a lack of revolving banners and adverts. It is a refreshing approach, which again proves simple is best.

Betsafe Betting Markets

An extensive list of betting markets is provided on the left-hand vertical side menu, which also shows how many matches or events are included within each. By clicking on a particular sport a list of competitions or countries are then shown, which again shows the number of events available within each.

A sub-menu beneath the horizontal top bar is also useful as it lists a Livescores option and also promotional offers. It’s subtle, takes up little space, but again adds to the overall package.

Placing a bet is simple, and across the site the markets are extensive and using the site is fast and efficient. It’s impressive stuff.

A quick check however indicated that the odds provided by Betsafe were not particularly competitive.

Betsafe Bonuses and Offers

Betsafe displays active offers under the Promotions tab and the accent on their Poker and Casino activities is highlighted by all offers available leading players to the tables.

These offers are not thrust in the face of visitors to the homepage which again is a subtle touch that may well be appreciated by more discerning players.

In terms of the Sports markets, the company offers betting boosts on selected events and also an ACCA price boost deals on trader led markets. Also enhanced odds are available on horse racing markets. Sportswise, Betsafe are not massively generous in this area and appear confident enough in its offerings not to rely on further promotions. That may disappoint active players who trawl the net for the best deals.

They do offer a Live Experience competition area of the site where punters can win attendance at showpiece events. Some of the prizes on offer in this area are glamorous ‘money can’t buy’ experiences.

Betsafe Content (Live Streaming, Audio Commentary, Radio, Blogs, and Previews)

Live coverage of limited events is available, but not comprehensive. There is no radio or audio service available, but a very good preview blog area with tips and statistics provided to guide customers in the right direction.

Betsafe In-Play

It is a given these days that the top sites are in-play on football and all other sports and Betsafe are up to speed. The in-play section of the site takes a customer straight to the top event at that time with all other in-play markets one click away on a left-hand menu.

Markets are updated in real time and, with speciality bets, handicap options and much more all attainable from the various list of bets available.

Betsafe Stats & Form

The weakest area of the Betsafe site sees them only provide any kind of stats in their Blog section incorporated in their Betting Tips and Features stories.

A specific set of statistics to inform punters when betting on particular events would boost their offering and bring them in line with some of the market leaders.

Betsafe Banking and Withdrawal

Easy to use as you’d expect these days, customers can deposit instantly via a wide range of currencies by card transaction, bank transfer and other online payment services. Withdrawals are available by the same mechanisms and usually processed within 24 hours. A full transaction history can be located in the customer’s account.

Betsafe Customer Satisfaction

A 24-hour customer services option is available with Live Chat, a UK phone number, Contact Us, comprehensive FAQs area and a detailed sports betting guide.

Mobile App

All website activity is available on the Betsafe app and the look and feel of the service is just as good as the website. As impressive a betting app as it could be, it offers the same options as its company’s website and has the same simplicity and slickness.

Coming soon!

Written by Marcello Cossali-Francis

Marcello Cossali-Francis considers sport, particularly football and rugby, to be an essential part of life. A half-Italian half-Welsh Liverpool and Juventus fan, Marcello enjoys every high and every low that sport brings.

Our Opinions of Betsafe

Even at first glance Betsafe feels like a reliable and solid sportsbook. They have some improvement to make in offering more competitive odds, however interface is easy to use and customer support is solid.

  1. All the necessities are available in terms of features and markets, however these could be more comprehensive to match market leaders
  2. Site is fast and easy to use. Placing a bet, searching for stats and form, or withdrawing is all intuitive and straightforward
  3. Odds and offers can be more competitive and are geared for regular users of this sportsbook

Claim Your Betsafe Welcome Offer

  • Top odds and markets
  • Regular offers and promos
  • Join for your offers!
Claim now

Customers must be 18+; Please review this sportsbook’s full T&Cs for the offer; Gamble responsibly; Go to for more information.

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