Signing Up/User Interface
The site has some appeal in its simplicity although you instantly know you are not on a property operated by one of the bigger firms in the industry.
That said it is neat and tidy and all the company’s betting offerings are presented easily.
The homepage is well designed, easy to navigate and visually impactful. It’s a simple design, but the space is utilised sensibly. The graphic promotional carousel is top middle of the screen, rotates quickly and attracts the eye without taking up too much space.
The site menu is on the left-hand side. At the top the most popular areas of the website are promoted so anyone looking for a punt on the horse racing or football can jump straight in. In the same area there is a link to the in-play markets, the top coupons (predominantly upcoming live TV football) and to various promotions.
At the time of viewing the home was dominated by the live in-play events but a scroll down revealed various Premier League markets open in full which is a nice touch.
Beneath the headline areas of the site the 22 betting areas, mainly sport with some TV and political additions, are listed with extra tabs for horse racing and greyhound specials. All of the obvious sports feature plus slightly more obscure ones including Gaelic football and Gaelic hurling, but then again this is an Irish bookie!
In addition to the in-play markets, the centre of the page neatly displays future games and the top coupons in descending order, while the right menu bar houses the betslip area and ‘next off’ racing information and betting opportunities.
Beneath that are tabs to back each of the Premier League sides to win the 2017/18 title, top goalscorer tabs and then each team listed again for relegation. Although this takes up a lot of space it’s a quick bet opportunity and presumably has a decent take-up rate for it to be there.
The site also offers casino betting opportunities and a link to virtual sports betting.
The in-play markets provide a decent range of markets and the site design remains consistent throughout.
Placing multiples is quick and simple with no minimum stake and combinations and potential winnings clearly shown and easy to understand. The quick bet pop-up however, which appears after clicking on each choice, even in a multiple, is an annoyance.
Although BetMcLean offers the popular Cash Out option it is, for the moment, only available on certain markets at the company’s discretion. When available it is clearly marked.
Each live game has a selection of in-play markets, but BetMcLean only provide limited markets within games and in-game statistics are just based around red and yellow cards, goals and corners.
BetMcLean uses the strapline ‘Do You Wanna Bet?’ and offers a £50 free bet bonus on new accounts based on the average of a customers first five stakes made within 31 days of the account being opened.
In the Casino a minimum there is a 10% boost to winnings on the slots promotion games up to a maximum of £50.
Other than that the current bonus incentive on the betting markets is Money Back. Basically if certain factors are met on a staked bet the punter receives that stake back on an otherwise losing bet. For example, there is money back on a bet if your selection is beaten by a century in the final frame in any snooker match or money back if a football selection is leading at half-time but loses come the final whistle.
Although the offer provides no additional winnings it does ensure a bit of insurance. Although whether any of the offers would encourage someone to make a bet if they were not already going to do so is hard to prove.
In addition, there is ACCA insurance if one selection of a fivefold or more football accumulator fails, daily Greyhound specials and a Neck on the Line free bet offer where if your horse is 2nd by a neck or less you get your stake back as a free bet.
Live Streaming And Content
The site would benefit from live streaming and live radio and audio commentary services so that punters can enjoy the thrills and spills of the events they are betting on.
Meanwhile, a deceptive ‘News’ button on the top bar simply takes you to advertising for the free bet offers and money back specials that are coming up other the next few days. Some previews, betting news or analysis would go down a treat here and would offer the visitor more reason to engage with the site and its betting opportunities.
Neither are there any pre-match statistics or punditry in terms of betting tips and insight. This is an area of weakness where there is considerable room for growth.
BetMcLean’s use of social media is also disappointing as it simply reinforces the deals of the day without any attempt to be imaginative or entertaining.
There is very little interaction with customers – either good or bad. More proactive use of social media could elicit discussion on sports issues with little time outlay.
A live chat support service is provided onsite but when tried the response was slow, although the question posed was answered in the end. That route of query is easier than using the help function, which is far more complicated. For example, any betting questions are answered in a Rule Book, which is incredibly text heavy and has no search option. If you want a good read rather than a bet then this is right up your street.
The site accepts the usual range of debit and credit cards – along with various online payment options. Deposits are processed instantly. Withdrawals are processed within 24 hours.
BetMcLean have a better than basic site which is used cleverly. The site is easy to navigate and few things are more than a couple of mouse-clicks from the main menu. The site is visually appealing, but if you are looking for more than somewhere to place a bet, your options are limited.
While it’s easy to see why an existing customer would remain loyal to the BetMcLean brand, other websites have more offers and extraneous entertainment or information.
BetMcLean is by no means poor and for a smaller operation the site does it justice but there is definitely work to be done to lift it to the next level.