Signing Up/User Interface
Betfred is every much the archetypal sports betting website. It’s clear and easy navigation built on solid technology is the result of many redevelopments and the company has had its fair share of pain in getting to its current stable position.
The first view of the sportsbook is of a very busy site with lots going on but it is manageable. It is the real deal and you can bet on anything that moves which means there is a lot to promote.
The largely white text on the Betfred blue is easy on the eye.
The side space is taken up with promotions but the main core of the site is largely made up of Quick Links and Sports betting on the left, in-play and upcoming events in the centre with bonuses and services on the right.
The navigation all makes perfect sense.
Every conceivable sport or event is covered with an extensive list to choose from in the left-hand side column. Horse racing, football and tennis are listed first (presumably as the big three in terms of turnover) and they are followed by everything else in alphabetical order.
As well as UK and Ireland racecards the horse racing section covers international racing and ante-post markets plus has promotions to offers.
Football covers all important leagues and competitions with upcoming matches priced up and outright betting available plus the usual manager and team specials etc.
It is the same format for each sport and the number of markets depend on its proposition from a betting perspective.
So whilst there are many markets for tennis and both codes of rugby in season, Hurling simply has outright betting for the All Ireland Hurling Championship.
There is also non-sports betting including politics and a number of specials – though nothing particularly novel.
Not surprisingly, as Betfred own Totesport, Totepool betting is promoted as tab on the main horizontal menu bar which opens up a really neat and modern looking pool betting area with all the popular bets neatly displayed and accessed, including: totescoop6, toteplacepot and totejackpot etc.
Live Tote prices are available on all meetings covered which gives racing punters another useful option.
In-Play features as the second option on the main navigation bar at the top of the page and it opens up a seemingly ceaseless scrolling list of events either live or upcoming soon, for every conceivable sport – headed by football of course.
It is actually quite overwhelming to take in so much activity and somehow doesn’t work as effectively as other parts of the site as the reversed blue text on a white background is not as easy to digest with so much detail. You need to concentrate hard to identify the various games and events.
When you do focus there are lots of scores and in-play match betting to consider whilst a number of the events in the list are lined up for later starts and are not yet live. Indeed there are not as many in-play events featured as the likes of bet365.
At the time of review there is an upcoming Premier League match (80 minutes away) in the in-play area featuring 69 markets compared to 126 listed on bet365 where it will not be moved across into in-play until much nearer to kick off.
Fred Done has been marketed as the bonus king and there are many offers available at different times albeit usually a benefit to smaller stake customers.
The standard sign up bonus is uncompleted as you simply deposit and stake £10 at odds of Evens or greater to earn £30 in free bets.
Multiple bets like the Lucky 15, Lucky 31 and Lucky 63, were originally developed by Fred and the company do enjoy finding bonus structures to bets.
A standard racing offer is to refund stakes (up to £10) if your horse finishes second by a neck.
When the PR opportunity allows, Fred will often go best price on an event but again usually to smallish stakes.
Streaming And Content
Betfred are good with content and they offer a strong selection of streamed services. In addition to the usual bet to watch for UK and Ireland horse racing plus greyhounds (subject to placing a minimum bet of £1/€1) the site shows some football, tennis, basketball and other sports.
The radio coverage is excellent with Betfred radio offering plenty of choice. The service which is promoted under ‘Commentary’ covers all race meetings in the UK and Ireland, on channels that you can flick between on desktop, plus football commentary from the Premier League, greyhounds and cricket to create a full portfolio of content.
Betfred’s blog is also a good read with a betting angle provided to breaking sports news and preview/feature content with informed betting angles covered. There were a lot of up-to-the-minute articles published at the time of review.
Stats And Form
There is a surprising lack of horse racing analysis and pointers which Betfred’s main market rivals do provide. It means punters cannot do any meaningful research on site.
Football and other sports stats and information would similarly hep.
Betfred understand social media and in order to keep closer to their customers they promote a big social media button to access their various channels.
The blog link mistakenly takes the user to the Youtube channel which is any way worthy of promotion for its interview and other content which features on Betfred TV in the betting shops.
Betfred don’t like to hear about unhappy customers and they do operate an efficient customer services department – if you can find the link.
You have to look long and hard before you spot a lonely little ‘Live Help’ dialogue box way down on the bottom left-hand side of the page.
It should be more prominently displayed but once you do speak to a representative they are very helpful and obliging.
Banking services are efficient as you would expect from a major online betting company. Payments and withdrawals are quick, easy and efficient and the site accepts the usual range of debit and credit cards – along with various online payment options.