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Betfred Review and Promo Codes

Betfred is a highly successful company which is one of the best known and most trusted betting brands in the UK.

The original company was formed by brothers Fred and a Pete Done who launched Done bookmakers in Salford in 1967.

It is said the business was financed through a bet placed on England to win the 1966 World Cup.

The brothers grew the number of betting shops they operated and in 1997 the acquisition of the Robert Walker chain took the number of shops to 100. By 2005 they were operating 500 shops and the year before that had launched their online service and rebranded it Betfred.

They now operate over 1600 shops and manage one of the most recognisable online brands, made even more famous by owner Fred Done’s highly publicised early pay outs on bets involving his beloved Manchester United.

In 1998 Betfred lost around £500,000 after he famously paid out early on United winning the league, when they were 11 points clear in April but they went on to lose the title to Arsenal by a single point.

The publicity from, the story probably more than compensated for the loss.

Famous also for his bonuses, Fred is portrayed as a man of the people and ‘punters friend’ type character. His very public persona lends itself to a higher sense of trust than punters may afford other brands and he is often interviewed on Betfred TV and sometimes in the wider media.

He is not afraid to speak his mind whether it is about horse racing media rights or who will win the Premier League.

He is something of a sports nut and his company are said to have been the biggest sponsors of British horse racing. They also sponsor Super League and snooker’s World Championships plus other sporting events in the calendar.

The blue website and branding ‘You’ll love a bit of Betfred’ is promoted on many platforms.

The company has its headquarters in Birchwood, Warrington as well as an off shore part of the business in Gibraltar.

Pros & Cons of Betfred


  • Loads of markets for most sports
  • Strong in-play offering
  • Great streaming and radio content


  • Not known for patience with winning accounts
  • Customer Services button hard to find
  • Lack of horse racing analysis

Reasons to Join Betfred

  • A trusted company who are known for their bonuses
  • Superb content services including streaming, radio, video and editorial coverage
  • A busy site that has all bases covered
  • Totepool betting is well integrated
  • Engage with the brand on social media channels



Signing Up and User Interface with Betfred

Betfred is every much the archetypal sports betting website. It’s clear and easy navigation built on solid technology is the result of many redevelopments and the company has had its fair share of pain in getting to its current stable position.

The first view of the sportsbook is of a very busy site with lots going on but it is manageable. It is the real deal and you can bet on anything that moves which means there is a lot to promote.

The largely white text on the Betfred blue is easy on the eye.

The side space is taken up with promotions but the main core of the site is largely made up of Quick Links and Sports betting on the left, in-play and upcoming events in the centre with bonuses and services on the right.

The navigation all makes perfect sense.

Betting Markets at Betfred

Every conceivable sport or event is covered with an extensive list to choose from in the left-hand side column. Horse racing, football and tennis are listed first (presumably as the big three in terms of turnover) and they are followed by everything else in alphabetical order.

As well as UK and Ireland racecards the horse racing section covers international racing and ante-post markets plus has promotions to offers.

Football covers all important leagues and competitions with upcoming matches priced up and outright betting available plus the usual manager and team specials etc.

It is the same format for each sport and the number of markets depend on its proposition from a betting perspective.

So whilst there are many markets for tennis and both codes of rugby in season, Hurling simply has outright betting for the All Ireland Hurling Championship.

There is also non-sports betting including politics and a number of specials – though nothing particularly novel.

Not surprisingly, as Betfred own Totesport, Totepool betting is promoted as tab on the main horizontal menu bar which opens up a really neat and modern looking pool betting area with all the popular bets neatly displayed and accessed, including: totescoop6, toteplacepot and totejackpot etc.

Live Tote prices are available on all meetings covered which gives racing punters another useful option.

Betfred’s In-play Features

In-Play features as the second option on the main navigation bar at the top of the page and it opens up a seemingly ceaseless scrolling list of events either live or upcoming soon, for every conceivable sport – headed by football of course.

It is actually quite overwhelming to take in so much activity and somehow doesn’t work as effectively as other parts of the site as the reversed blue text on a white background is not as easy to digest with so much detail. You need to concentrate hard to identify the various games and events.

When you do focus there are lots of scores and in-play match betting to consider whilst a number of the events in the list are lined up for later starts and are not yet live. Indeed there are not as many in-play events featured as the likes of bet365.

At the time of review there is an upcoming Premier League match (80 minutes away) in the in-play area featuring 69 markets compared to 126 listed on bet365 where it will not be moved across into in-play until much nearer to kick off.

Betfred Bonuses and Promos

Fred Done has been marketed as the bonus king and there are many offers available at different times albeit usually a benefit to smaller stake customers.

The standard sign up bonus is uncompleted as you simply deposit and stake £10 at odds of Evens or greater to earn £30 in free bets.

Multiple bets like the Lucky 15, Lucky 31 and Lucky 63, were originally developed by Fred and the company do enjoy finding bonus structures to bets.

A standard racing offer is to refund stakes (up to £10) if your horse finishes second by a neck.

When the PR opportunity allows, Fred will often go best price on an event but again usually to smallish stakes.

Streaming And Content at Betfred

Betfred are good with content and they offer a strong selection of streamed services. In addition to the usual bet to watch for UK and Ireland horse racing plus greyhounds (subject to placing a minimum bet of £1/€1) the site shows some football, tennis, basketball and other sports.

The radio coverage is excellent with Betfred radio offering plenty of choice. The service which is promoted under ‘Commentary’ covers all race meetings in the UK and Ireland, on channels that you can flick between on desktop, plus football commentary from the Premier League, greyhounds and cricket to create a full portfolio of content.

Betfred’s blog is also a good read with a betting angle provided to breaking sports news and preview/feature content with informed betting angles covered. There were a lot of up-to-the-minute articles published at the time of review.

Betfred’s Stats And Form 

There is a surprising lack of horse racing analysis and pointers which Betfred’s main market rivals do provide. It means punters cannot do any meaningful research on site.

Football and other sports stats and information would similarly hep.

Betfred’s Social Media

Betfred understand social media and in order to keep closer to their customers they promote a big social media button to access their various channels.

The blog link mistakenly takes the user to the Youtube channel which is any way worthy of promotion for its interview and other content which features on Betfred TV in the betting shops.

Customer Satisfaction with Betfred

Betfred don’t like to hear about unhappy customers and they do operate an efficient customer services department – if you can find the link! 

You have to look long and hard before you spot a lonely little ‘Live Help’ dialogue box way down on the bottom left-hand side of the page.

It should be more prominently displayed but once you do speak to a representative they are very helpful and obliging.

Banking with Betfred

Banking services are efficient as you would expect from a major online betting company. Payments and withdrawals are quick, easy and efficient and the site accepts the usual range of debit and credit cards – along with various online payment options.


Betfred’s wide selection of in play markets for horse racing and football

Bet and Watch

Place at least a £1 bet and customers can watch any horse or greyhound race.

Live streaming

Live stream for customers with a positive amount in their balance can avail of the vast selection of live events streamed on the website. Punters can also use the live streaming schedule to see what is coming up on the event list for live streaming.

How to Sign Up to Betfred

Opening an account Betfred is a relatively easy process.

First of all, click the ‘Sign up Now’ button and you will then be brought to the page with the registration form.

You will then need to provide all the personal details requested, including your gender, name, email address, date of birth, contact number, country of residence and postcode. Then you must enter a username and password before choosing a security question and an answer for said question. Before you finish your registration, you must tick the box confirming you are over 18.

You will then be able to deposit funds through a range of methods before you can begin to play and make bets on the website.

How to Use Betfred Bonus Offers

The Betfred joining bonus code means when you deposit £10, you receive £30 in free bets.

  • Simply deposit your first £10 after opening your Betfred account.
  • Make your first bet of £10 at odds of a minimum of 2.0 or greater and the £30 free bets will be released into your account within 48 hours.
  • Even if your initial bet loses you will still be credited with the £30 in free bets to use in the sportsbook
  • Free bets are valid for just 7 days, if free bets are not used in this time frame they will be removed.
  • Your initial bet must be placed in the sportsbook.

Written by Ciro Di Brita

Ciro Di Brita is a football fan and fanatic of all things Naples – not least Napoli. A published author and novelist based in Ireland, Ciro will happily turn his hand to writing on any topic but will always try to work in a reference to Napoli wherever possible.

Our Opinions of Betfred

Punters certainly love a bit of Betfred for their bonuses and promotions. It’s a bookie that’s worth checking out. They especially have good streaming and audio content for horse racing and greyhounds.

  1. King of bonuses and promotional offers
  2. Broad selection of betting markets and features on a somewhat complex interface
  3. Speedy customer service via Live Help

Bet £10 Get £30 in Free Bets

  • King of bonuses
  • Worth using for all sports bets
  • Click to claim your Welcome Offer!
Claim now

New customers from UK & Northern Ireland. Stake £10 or more at odds of Evens (2.0) or greater on your first bet. £30 free bet credited in 48 hours of your first bet being settled. 7 day expiry. E-Wallet restrictions apply. Max 30 Free Spins on selected games. Full T&Cs apply.

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