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BETDAQ Review and Promo Codes

Founded in 2000 by leading Irish businessman Dermot Desmond, BETDAQ have grown to become the second largest online betting exchange company in the UK. It all sprung from Desmond’s innovative idea to create a website where punters could come together to bet with each other over the internet.

As a betting exchange, it allows people to bet against each other rather than against a bookmaker, and as result, takes a commission on all winning bets. This has been set at 3% since 2012 on the net winnings for most markets, giving it an edge over its rival Betfair, with its low commissions and better odds to appeal to a wider customer base.

BETDAQ is the trading name of Global Betting Exchange Alderney Limited (GBEA), based in Dublin and employs over 200 people. It was bought by Ladbrokes in 2013 for $30m and now claims to handle in excess of £75m worth of bets every week.

It may not be the most well-known of names, but BETDAQ do have a lot of weight in the betting industry. They have been able to use that to secure a number of impressive sponsorship deals, including a six-figure deal with Kempton Racecourse back in 2011, which saw 176 races sponsored by them for that year.

Pros & Cons of BETDAQ


  • Great offers and pool betting cash out
  • Wide range of markets and easy navigation
  • NFL specialists


  • Liquidity issues a major problem
  • No commentary or radio services
  • Customer service by email is poor

Reasons to Join BETDAQ

  • Life changing prizes with Colossus offer
  • Partial cash out on pool betting
  • Good market coverage including strong special bets section
  • Clear and uncomplicated navigation
  • Great for NFL fans with extensive coverage


BETDAQ Overall

It has to be noted that BETDAQ have really raised their game over the years, making solid investments in terms of what they offer and the overall feel of their product. They have a number of really good features and promotions, such as Colossus, which does draw customers in. However, the problem with liquidity at BETDAQ means it still falls short of Betfair. The amounts available to back and lay on individual events is a lot less as they have fewer players than Betfair. It means that it isn’t the place for the high-stakes punters, as often, there is too little money available for niche exchange betting.

BETDAQ Signing Up/User Interface

The registration process for BETDAQ isn’t any different from other casinos or betting exchanges. Players begin by choosing a username and email address, with more personal information only being requested when they cash out. It is a relatively simple process.

Once signed up, punters are met with a user-friendly layout. If you want to find the latest markets, they’re easily accessible from the main in-play screen. You can view the Lay and Back betting prices on the overview page and go from there. There is also the option to click on a match for more detail.

The stats which run alongside a market selection are a positive and it’s simple to filter the display. You can even alter it according to how much stake you are thinking about, as well as your sports preferences.

You can actually switch between the new site and the classic site, but the new one is much easier to use. There is also a mobile version of the website that you can visit through any mobile device, while there are dedicated apps for Android and iOS as well. The apps feature live streaming, race guides and enhanced specials.

The website has undergone major improvements in recent times, including the transition to casino games and using proprietary software for table games. The selection of titles that can be played against live dealer casinos is relatively small and focuses on roulette and blackjack. This is down to a dependence on software developed in-house and limited deals with providers of casino games.

In terms of customer service, the support available is decent, especially on the phone. However, in terms of email as a point of contact, there isn’t an explanation of times when to contact them or the expected answer time. This is something where BETDAQ trails behind the market leader Betfair.

However, when it comes to the safety and reliability of the site, their operations are licensed and regulated by the UK Gambling Commission, which holds them to high security standards. On those rare occasions when players disagree with the betting exchange, their interests will be well defended.

BETDAQ Markets

BETDAQ provide more than enough betting products to keep even the most serious gambler interested. All the main sports are covered as well as a large list of “special bets” that you can try, such as predicting the BBC Sports Personality of the Year.

However, liquidity is a problem with the less popular events.

If you’re a high stakes punter, you’re not going too happy with the amount of money available to back and lay on different events.

Compared to Betfair, BETDAQ can be viewed as a backup due to their smaller customer base. The bigger the event, the more liquidity you’ll see with them. For example, betting on the Champions League won’t be a problem as it’s a huge event. As soon as you start looking at less popular markets, that is when the issues arise. In many cases, you’ll struggle to get a large wager matched.

The same problems occur when using the in-play markets. Selection of odds is pretty decent, with the chance to both back and lay selections whilst an event is taking place. A list of the markets which will be turned in-play can be found on the right-hand side of their website. Clicking on that market will take you to a screen where you can back the odds live.

However, just like the outright markets, liquidity is poor and there is no guarantee to get your back or lay bet placed. It is a real negative and in this type of smaller-tier betting on exchanges, you’re better off using Betfair.

Aside from the major downside that is the liquidity, where BETDAQ have the edge over Betfair is in terms of the odds and lower commission that they can offer. The fact that they charge 3% as opposed to 5% at Betfair also helps them attract new players and even tempts regular competitor clients. On top of that, there is good selection of payment choices, generous promotions and competitive odds that all helps their cause.

One other negative for BETDAQ has been the experiences of users in terms of delays to settle individual markets. Liquidity as we know is an ongoing issue but a number of customers have raised concerns on the time it takes to settle bets. This a problem that BETDAQ are working to resolve and have improved in recent years to boost customer satisfaction.

BETDAQ Bonuses and Benefits

One of the major selling points that attracts new customers to BETDAQ is their Colossus page. It is a promotional offer where you could win a life-changing prize, if landing seven correct scores. In addition to that, there are also Pick 5 or Pick 4 options on either 1×2 results or correct scores. This means that there is lots of variety on offer, which improves the overall experience for your average punter.

Alongside the Colossus page, BETDAQ also provide a partial cash out on pool betting. This allows customers to claw back some profit on pool tickets without them having to come to full term. This is a very good option. For example, if you have three selections correct out of four, you have the option to pull part of the bet out and then leave the rest riding to see if it comes up. It offers greater control for your betting and its something that really helps BETDAQ stand out.

As an online betting exchange, BETDAQ do structure their bonus offers a bit differently to the majority of bookies. This can benefit punters as the incentives can be much larger. For example, BETDAQ have used bonuses, such as giving all new customers the chance of up to £1,000 cash-back on commissions for 30 days when they join and use a promotional code. As soon as you have created an account and made a real money deposit, you’ll have 30 days’ worth of free commissions on the exchange.

BETDAQ also runs a programme called Trading Tools which is perfect for any budding traders out there. It provides plenty of information on how to get started, as well as tips on general betting.

BETDAQ Streaming and Content

With the company growing at a rapid rate, BETDAQ has also been able to invest in new media initiatives to enhance their brand. One of the key features is BETDAQNFL, a dedicated micro site set up in 2012 that offers live streamed video match commentary direct from the USA.

It focuses entirely on the NFL and contains live video previews along with results, debate and tips from resident pundit John Arnette. Other bookies provide similar features for horse racing and football, but in terms of NFL, BETDAQ really do go above and beyond with their coverage.

However, it also highlights their lack of day-to-day live coverage for key UK sports like horse racing and football. Unfortunately, there are no commentary or radio services to keep you engaged whilst perusing the odds.

BETDAQ Banking

There are number of options for getting funds into your account including the usual credit and debit cards along with eWallets. In addition, 0% charges on UK and Irish Debit Cards are a plus point, while Credit Cards will take a 1.5% charge on all deposits. There isn’t a charge on eWallet deposits.

Betting Exchange Option Available

An excellent way to allow for users to see relevant available odds and markets. With new customers benefiting from 0% commission in the first month, it’s a great way to get used to the exchange and maximise your profits during this period.

Mobile Betting

This great option is available to all new users, easily accessible from mobile, tablet and laptop devices.

Live Chat

Customer support is available around the clock, thanks to 24/7 support, with plenty of other ways of getting in touch with Betdaq too.

In-Play Markets

Significant in-play markets available on a range of live sporting events, with a specific focus on live football.

How to Sign Up to BETDAQ

Creating a new account with BETDAQ is relatively straightforward:

Firstly, click the Join Now button and you will then be greeted by a popup registration form.

You will then need to provide all the personal details requested, including your name, email address or an account name for your new account, as well as ensuring you tick the box confirming you are 18 or over.

You will then also have to set a username and password. You’ll need both of these to make your account unique. The BETDAQ site gives you helpful directions on making them distinctive, for your added security and peace of mind.

There’s also a verification process involved in creating an account. You need to provide certain documents to prove your identity before you’re able to withdraw funds from your account. These can include your driving licence, proof of address and credit/debit card.

How to Use BETDAQ Bonus Offers

BETDAQ offer an enticing Up To £1,000 Cash-Back welcome offer to new members when opening an account. You can claim back a rebate of any commission paid during this period within 30 days of registering as a new user.

The amount that is refunded to the user is dependant on BETDAQ’s standard trading ladder, which is regulated by BETDAQ. The promotion is valid for a healthy 30 days, but not placing a bet in that time frame will mean you will lose the potential for your cash-back commission payout.

Written by Feargal Brennan

Feargal Brennan is a long-suffering Everton fan who turned to European football for respite from the Toffees’ struggles. A frequent radio contributor, Feargal writes on football and betting and is an expert in how to cope when you support a forever frustrating football team.

Our Opinions of BETDAQ

BETDAQ is not yet the exchange for high stakes punters or niche markets, however it’s still the recommended alternative alongside Betfair.

  1. Attractive promotions especially compared to other betting exchanges
  2. Large events have high liquidity, however niche markets leave much to be desired
  3. Streaming and content offerings quickly catching up to leaders

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