- Nigeria’s #1 Betting Site
- Well stocked, well designed website
bet9ja Review and Promo Codes
Bet9ja knows exactly what it is and who it is for. Founded in Nigeria exclusively for Nigerian customers, Bet9ja proclaims itself Nigeria’s number one betting website.
The company was established in 2013 and Bet9ja and is the trading name of KC Gaming Networks Limited and is licensed by the Lagos State Lotteries Board license. Bet9ja was established by Kunle Soname, a businessman, politician, entrepreneur and sports fan. Soname had also invested money into becoming the owner of Nigerian football team Remo Stars FC and the second division Portuguese side, Clube Desportivo Feirense, having recognised the potential size of Nigeria’s betting market.
The Sportsbook and Gaming license is held with the State of Osun. Bet9ja consequently operate in all Nigerian states where sports betting is permitted so at present, it can legally provide its services throughout the country. The company also runs betting shops in Lagos and the website proudly uses the national colours of white and green, with a black base and red and yellow utilised for visual accents.
It is a betting operation that only takes custom from Nigerian residents, but the company has recognised that some parts of its provision must be sourced elsewhere to guarantee an excellent service.
The technological side of the business is operated from Europe to maximise reliability and security, while the customer services side runs out of Lagos to ensure a local feel. It’s a setup that delivers and illustrates that the business strategy hasn’t just been thrown together.
There is evidently considerable thought and planning gone into a business model. A clear drive to learn from the best in the business has allowed the company to grow rapidly in only five years and set itself apart from other bookmakers in Nigeria.
Bet9ja is the title sponsor of the Nigeria National League, the second tier of football in the nation, and espouses its goal to “support and improve a league which acts as a bedrock for football in the country”. It’s a positive message of investment, support for the community and hope.
The website claims to offer as many as 10,000 betting opportunities on any given day, which, in volume of provision, rivals some of the world’s largest international bookmakers around. Bet9ja also states that it takes up to 10,000 bets on their busiest day of the week, Saturday. The football markets are key to success here.
The casino offering is basic and Bet9ja has gained its greatest traction with the sportsbook area of the website, which it has concentrated its efforts on developing.
Pros & Cons of bet9ja
- Nigerian based for Nigerian customers
- Wide variety of sports betting markets
- In-Play markets plentiful and strong
- Well designed website
- Excellent social media use
- Cannot use services if not in Nigeria
- Weak online casino offering
- High banking withdrawal minimum
- Slow response times via customer service
Bet9ja operates out of Nigeria solely for Nigerians and has quickly established itself as the frontrunner in sports betting in the country. It has learned significant lessons rapidly from best practice elsewhere and, if it continues to grow, could easily expand into other countries.
The website is exceptionally well designed and easy to navigate and the range of markets on offer would put bigger, more established bookmakers to shame. The in-play provision is well stocked and detailed and, although the bonuses are not plentiful, what is available is generous.
Customer service could be improved and the addition of journalistic content would be a plus.
The pros considerably outweigh the cons, however, with this African company using its first five years in business to create a world-class operation.
It has done considerable homework and the recent additions of live streaming and a mobile application suggest it is not happy to stand still.
Bet9ja User Interface
The green, white, black design is very Nigerian and it’s a matter of taste whether it appeals. In some areas of the website the white text on a black background isn’t the best, but generally speaking the site is visually okay.
Where it excels is in ease of navigation. Menus clearly stand out and many far more established betting providers could learn a lot from Bet9ja’s design.
The sportsbook, in-play, casino, virtual and a link to download the mobile application are horizontally displayed at the top of the page. The various sports markets are listed vertically down the left-hand side.
All odds on the website are displayed as decimals and, at the time of the review, a swap to fractional format could not be located.
A quick scan of the homepage shows everything you need is there and a bet is only one or two clicks away. The design is clever – a whole raft of information displayed in a well ordered and easy to navigate way.
Betting Markets with Bet9ja
The Bet9ja focus is on its sportsbook operation, but the casino can also be played on the same website.
The football offering is as good as can be found with thousands of different bets available per day, with all the markets expected by the customer across all major, and some minor, competitions.
Equally, the other sports covered have detailed markets on offer. The full range of sports available on the website were: Football, tennis, American Football, Basketball, Baseball, Rugby, Volleyball, Motorsport, Ice Hockey, Cycling, Aussie Rules, Beach Volleyball, Boxing. Cricket, Darts, Field Hockey, Golf, MMA, Pesapallo and Table Tennis. The only major omission is that Bet9ja offer no horse racing markets.
Among the sports markets there are also listings for Politics and also some other promotional tabs for ‘Betmaker’, which provides a list of package bets for football games, while ‘Odds Surge’ lists special prices temporarily altered to provide extra value. ‘Soccer Specials’ are topical and seasonal bets, such as odds on the ongoing transfer market and players who may stay or go. ‘Goalscorer’ offers easy access to potential scorers in the upcoming big games and Antepost Soccer provides punters with the chance to easily access to outright markets.
These types of offers are increasingly popular with punters and are being pushed hard by other bookmakers.
These bring Bet9ja in line with some of the industry’s big-hitters and is another plus when assessing their offerings.
At the time of the review the Premier League restart was a week away. A quick look at the first game to be played showed every conceivable market already onsite. The attention to detail and forward planning is exceptional.
Bet9ja Bonuses and Offers
A 100% matched deposit welcome offer, up to ₦100,000, was well advertised on the website. Customers can also benefit from a widely available Cash Out offer and Bet Boosts (up to 170% for accumulator bets where the more selections added equate to a bigger boost).
There is also Super9ja where punters can win ₦100,000,000 if they predict 10 correct scores.
Bet9ja Content (Live Streaming, Audio Commentary, Radio, Blogs, and Previews)
No live streaming was available until recently, but now a handful of football matches can be watched on the website. No added journalistic content is currently available on the Bet9ja website.
This is an area that can help Bet9ja move to the next level. Input from iconic Nigerian footballers would only boost their appeal to their local audience and give them further opportunity to compare themselves against market leaders.
A live betting calendar shows the in-play sporting events that will be open each day and across the weekend of this review there were 892 live betting events scheduled. While the majority were football matches, in-play betting was available that weekend on cricket, basketball, volleyball, hockey, handball, fustal and rugby.
There are the popular in-play markets such as over/under, total goals and exact number of goals for football games and punters can follow the action on a live pitch tracker of the game. This will be familiar to those who use bet365 and William Hill but unlike those companies, streaming, perhaps due to licensing issues, is not available.
Bet9ja Stats & Form
A results section is available in the website, however the statistics section shows website stats like ‘most clicked team’ and not sports stats that may help frame a bet.
Again, this would be another area where Bet9ja could improve and give themselves an extra edge on the local competition. Something as simple as form guides and dynamic league tables would help further enhance their offering and help bring them in line should they choose to expand.
Bet9ja Banking and Withdrawal
Bet9ja is set up so Nigerian customers can make banking payments and withdrawals on the website very easily.
As expected, Nigerian Neira was the only currency accepted with minimum deposits starting at 100 Naira, with no payment fees attached. Deposits can be made with Visa, Verve, Interswitch, Mastercard, GTBank, PayCom, ATM, Quickteller and Skye Bank.
The minimum withdrawal at Bet9ja is currently set at 5,000 Naira. The only withdrawal method available was via bank transfer and the high withdrawal amount may bring some frustration to customers hoping to slowly boost their cashflow.
Bet9ja Customer Satisfaction
Bet9ja provide a free to call telephone number, which is available between 8am and 9pm Monday-Sunday. Customers can also make contact via email with response times of 24 hours.
There is no around the clock provision and no live chat option. Bet9ja do have a strong social media presence and use that to answer any customer queries, an approach that seems popular in a country that has embraced social media.
Bet9ja Mobile App
A fairly recent addition is the mobile application, which is available to download through the website. Customers can either download the sportsbook or casino.
The sportsbook offering displays the same largely green and white colour scheme, with black across the top and red touches to accentuate certain parts of the branding.
Much like the website, it is easy to use and provides all the listed sports, as well as in-play betting to allow punters to place bets on the go, while the same specials available on the main site are also accessible on the app.
There are also gaming options but the focus is on football, which is clearly Bet9ja’s big earner.
The website is also completely mobile friendly and customers have an option to use the mobile view on their desktop.
Check back soon!
Written by Andrew Beasley
Andrew Beasley is a self-confessed stats nerd who tries to use facts and figures to his advantage when it comes to betting. Andrew is also a musician and a Liverpool fan who loves Mohamed Salah more by the game.
Our Opinions of bet9ja Review
Bet9ja is a bookmaker that has become Nigeria’s best in five years and shows no sign of resting on its laurels. A superbly designed website makes the customer experience easy. The range of markets and generous bonuses available make this a site Nigeria should be very happy to call its own.
- Excellent detailed site with uncluttered feel
- Made by Nigerians for Nigerians
- A thinking bookmaker that is working to evolve