bet365 Review and Promo Codes

There can be very few people in the UK today who aren’t familiar with the famous green and yellow branding of bet365. They are just as popular internationally too, with analysts claiming the Stoke-on-Trent-based family firm is now the world’s biggest online bookmaker.

It’s not difficult to see why. Owners Denise and John Coates took the decision to develop their own propriety platform and technology in the early days, meaning they were able to differentiate quicker from their competitors years ago and have continued to built on that success.

The company’s rapid growth in a competitive marketplace since 2001 is testament to its ability to stay one step ahead of the curve in its technology, its usability and its overall market offering – assisted by relentless advertising and promotion.

Pros & Cons of bet365


  • Consistently available promotions and offers, and easy-to-understand bet365 bonus codes for both new and existing customers
  • In-play offers thousands of live streams every month.
  • Happy to take bets of any size and less likely to restrict successful gamblers


  • Occasionally slow in-play portal
  • For some, the site can feel a touch clumsy
  • Not much really!

User interface

The bet365 sports betting interface, whether on mobile, tablet, laptop or PC, is undeniably ‘busy’, – but it is also clear and authoritative, meaning you can get to the markets you want easily. Users are immediately presented with a vast array of information and options, while registration is one of easiest and most secure out there.

New punters will find most betting sites complicated, but this attractive site is clearer than most. For more reasoned gamblers, meanwhile, you are in no doubt as to what is immediately available, with front page prominence given to in-play market promotions, via live prices and sports imagery.

It is a site for a proper punter with everything you could need at your fingertips.

The main menu bar across the top of the screen takes users to Sports, In-Play, ‘My Bets’, Casino, Games, Poker, ‘Vegas’ (more casino-based games) and Bingo. Meanwhile, the sub menu takes you straight to streaming services and even allows you to choose a language (bet365 offer 18 language versions of their site, with more to come).

Betting Markets

The main menu bar on the left of the sports betting screen, meanwhile, offers over 30 different sports options. These include the usual sports you would expect, but also sports which have bigger appeal in some countries than others….such as Gaelic sports, futsal (a five-a-side football variant particularly popular in South America), winter sports, volleyball, virtual sports and even eSports (the rapidly-growing multiplayer video-game competitions market). In addition to the many sports markets on offer, Bet365 also have a wide selection of casino games to choose from, and is part of the respected iPoker network.

Most sports have an array of sub categories within, and there are several standout features.

Placing multiples is as easy as it comes, since the site works out the various number of combinations for a minimum 10p unit price, while the expected winnings total helps you to dream of achieving the big one.

The Cash Out feature is another service that has helped to transform betting in recent times, allowing punters to withdraw their bet early if they feel the tide turning.


Like all major online bookmakers, Bet365 offers varying bonuses to entice new punters to register with the site (currently offering up to £100 in betting credits). They are also good at rewarding existing customers with regular bonuses, depending on their level of activity. This is more an incentive to the smaller-stake punter with typically a £5 or £10 Free Bet dropped into your account, which must be played through three times before it can be cashed. Additionally, they have some special offers on big matches like headline Champions League games, with a free in-play bet matched to the same stake of a pre-match wager (usually £10 max).

They are also great at pricing up markets early, in particular UK and Irish horse racing, which is typically up around 6pm the night before, with a very strong best-odds guarantee policy tailored to more serious players and a mouth-watering £2m maximum payout.

A word of warning though for the more shrewd punters, like most operators the company has faced criticism for stopping activity from consistently successful gamblers – but they do seem less trigger-happy than some competitors.

Live Streaming and Content

In recent years, the site has evolved into something of a sports entertainment hub. The much-promoted ‘live streaming service’ is undoubtedly one of the most attractive features of the site. They work with all the main suppliers of licensed sports streaming content to offer more live coverage than any other UK operator, and the streaming is quick and easy to access.

This allows site members the opportunity to watch or listen to live sports from around the world and is available to any member who has placed a bet during the previous 24 hours (though geographical restrictions apply in some countries). Horse racing is of course treated slightly differently, but punters can still watch live races, qualifying to do so with a minimum of 50p staked per race.

Meanwhile, the excellent horse racing radio is a continuum whether you have placed a bet or not, and they stream off-tube audio commentary on all Premier League games – meaning you can easily flick between different matches, plus other sports radio.

There is even a betting news section that has all the latest sports news articles, along with offering betting angles to breaking stories.


bet635 were the original pioneers of in-play markets, as we’re often reminded by Ray Winstone! Owning their technology meant they could more easily add markets for events and, at any time of day, you can click on the In-Play betting section to see a multitude of live events. Each of these events has a wide variety of in-play markets.

In-play is of course tailor-made for the 90 minutes of a football match, and for most of the bigger games you can expect to see 100+ live markets during the game.  Live bets like the number of corners or total goals are now part of mainstream betting, thanks in part to bet365. Their large in-house team and access to live game information means they are not caught out when betting needs to be suspended during ‘a dangerous attack’ or other game event that requires caution.

Another excellent feature of the in-play area is the ability users have to pick their favourite markets in the live section. This will place your chosen market at the top of the screen so you can see developments in that market quickly and easily.

The ‘In-Play’ section also displays live scores and match stats. These stats are quite detailed and are good for punters looking to research head-to-head stats, or team form etc. before placing a bet.

Stats & form

This brings us neatly to stats and form – which is another stand-out, thumbs-up feature for Bet365. Of course, all major bookies offer similar services now – but Bet365’s stats are certainly some of the best out there, most notably for football and racing (the two most popular gambling areas overall).

Horse racing stats and form are displayed with each race via the ‘Show Info’ link in the header. There is detail on each runner, along with previous form – in video most of the time. This data is partly powered by the Racing Post and includes the basics you would expect – along with additional features such as previous odds, a quick review of the horse’s most recent race and a ‘Spotlight’ race review from the Racing Post.

Football stats, meanwhile, include comprehensive form on both teams playing any match on which a market is offered. This includes a head-to-head history, the latest form (along with a rating of a team’s most recent games) a full list of previous results, the current league position and the season’s progress to date.

In addition, the site offers analysts the ability to delve further, looking at leading goal-scorers, how players rank for assists and any injuries etc. This is an excellent set of tools for those football punters who want to concentrate more on the quantitative aspects of the game rather than the more qualitative ‘noise’.

The Betting News service offers editorial analysis, team news, manager quotes and other related articles, which are also helpful when making a selection.



Payments and withdrawals are quick, easy and efficient, as we would expect from one of the online bookmaking pioneers. The site accepts the usual range of debit and credit cards – along with various online payment options. Deposits are processed instantly. Withdrawals are available from the ‘My Account’ section, under ‘Withdrawals’ and are processed immediately.


Bet365 set the benchmark for betting and offer a five-star service. They are the leading brand in many countries and are clearly working hard to stay ahead of the field. Their reliable betting platform has set them apart and they take customer service very seriously. Though they face a constant battle to stay on top, with many new entrants looking to further develop their best bits, whilst they have such dominance in terms of numbers of customers and a slick decision making process, courtesy of being run by their sibling owners, they are going to be difficult to topple.

In-Play Area

This feature really comes into its own when betting on football and allows the punter to choose from over 100 live market options. The in-play area allows users to pick their favourite markets, which then appears at the top of the screen, helping you spot developments in that market quickly and easily. The superb ‘In-Play’ section also displays useful information such as live scores and match stats – to top things off these stats are quite detailed, excellent for users looking to research head-to-head stats, or team form etc.

Betting News Service

The Betting News service offers editorial analysis, team news, manager quotes and other related articles, which are extremely helpful when making a selection.

Customer Satisfaction

Bet365 is highly profitable and a lot of investment goes into achieving a robust customer service. Unlike many of its competitors, the site is rarely down or suffers technical issues. If there is a problem, the customer service team are well-informed and quick to sort things out.

Customer support is available 24-7 in multiple languages via the usual channels of E-Mail, phone call, live chat and more. Bet365 respond quickly and accurately and clearly put a lot of effort into this area – particularly via live-chat.

How to Sign Up to Bet365

Opening a new account with bet365 is relatively simple, accessed by clicking the ‘Join Now’ button on the home page.

This leads to a secure web page which requires personal information, including name, age and email address in order to progress to the next stage of registration.

From there, you are asked to create a unique username and password for your account, with a password strength guide available to make your information more secure.

Further information, including credit card information and I.D. are required to withdraw funds.

How to Use bet365 Bonus Offers

The bet365 bonus code includes a number of offers available to new users that create an account.

The main offer is a £100 new player bonus awarded when the new account is verified. This bonus can be used across all betting markets.

The offer is only available to new customers and is subject to certain terms and conditions.



Written by Feargal Brennan

Feargal Brennan is a long-suffering Everton fan who turned to European football for respite from the Toffees’ struggles. A frequent radio contributor, Feargal writes on football and betting and is an expert in how to cope when you support a forever frustrating football team.

Reasons To Join bet365

  1. Great at pricing up markets early, in particular UK and Irish horse racing
  2. The site has evolved into something of a sports entertainment hub. The much-promoted ‘live streaming service’ is undoubtedly one of the site's most attractive features
  3. Very detailed and wide-ranging markets available for 'bigger' events, including big Premier League matches that will have niche options available to bet on
  4. Bet365’s stats are certainly some of the best out there, most notably for football and racing
  5. Their reliable betting platform has set them apart and they take customer service very seriously