- A nice looking website that offers a wide range of markets
- Deficient in many customer facing areas and needs to take the next step
b-Bets is operated and managed by the Condor Group which is dual licensed, as Condor Malta Ltd where it is registered and licensed from March 2017 by the Malta Gaming Authority, and as Condor Curaçao N.V. where it is also registered and licensed by Curaçao Egaming.
It has sister sites within the Condor group including Rembrandt Casino, Casino Sieger and 24Bettle Casino.
Founded in 1994, the prime focus of Condor had always been its casino operation which offers a wide selection of games across categories including slots, table games and progressive jackpots.
In a change from their norm, b-Bets was established in 2014 and launched at the end of 2015 to provide their casino output, but also to branch out into sportsbook betting. The casino area of the website was launched with a “fresh new look”, the sportsbook area mirrored the casino and the navigation was improved.
b-Bets states that the sportsbook arm of the business was: “A brave new adventure for you! b-Bets was built on the idea of tearing down the walls between casino and sports entertainment. An aggressive new design has welcomed sports fans from all over the world without pushing away their fellow sportsbook lovers.”
When conducting that review there was little else detailed on the company and requests sent by email and through social media channels to fill in the gaps on their history and background to b-Bets yielded nothing. On Twitter they directed us to their T&Cs which added nothing either. It does seem strange that a company that shouts how great it is from the rooftops is reluctant to confirm/add a few details about its history.
What b-Bets prides itself on is its player loyalty and the bonuses on offer which are appealing on the face of it, but need recycling a hefty number of times before profits can be withdrawn.
Another limitation is with the b-social media provision. A true social media strategy is not simply a tick box exercise to allow you to add link icons to the homepage. While there are social media channels they appear hit and miss and really need to be run consistently if they are to garner customer buy-in.
b-Bets is only available in certain parts of the world and the majority of customers that frequent the sportsbook area of the website are from Eastern Europe and the website is available in English, German, Norwegian, Swedish, Finnish, Spanish, Portuguese and Russian to support that.
Pros and Cons of b-Bets
- Good design and easy to navigate
- Good range of sports and a lot of markets available
- BidBet auctions an interesting addition
- Good in-play markets
- Excellent Live Chat, T&Cs and FAQs on site
- Some pages take a long time to load
- No added value in terms of streaming or broadcast/punditry content
- Social media and some areas of customer support poor
- No horse racing markets
- No mobile application
b-Bets operates predominantly in Eastern Europe and provides its customers with good sportsbook betting options. It concentrates on the popular European soccer markets, but also has decent offerings across other sports. The in-play area of the operation has been integrated well after receiving criticism for not having this option.
The website is well designed and easy to navigate, but needs added streaming content, punditry, statistics and form guides to truly rival the best organisations in the field.
Customer service could be improved or at least made more consistent with a very good Live Chat facility let down by poor response times elsewhere. The T&Cs and FAQs on the site are exceptional, but the social media provision is too ad hoc and needs to be more robust to truly engage with the customer base.
There is work to be done, but the foundations have been laid for a sportsbook site that will appeal to many people.
b-Bets User Interface
Based on a solid black design with an attractive two shades of blue to effectively highlight the menus, the b-Bets website looks good. The use of a white font on a darker background is a colour scheme many modern websites have moved away from, but it works here.
In terms of navigation, the main action is down the centre of the page with Live Now markets at the top of the pile, followed by Highlights (the best events of the day) and Upcoming then listing markets available in the next few hours. Soccer is the main offering and takes priority on all lists with other sports available on horizontal tabs. At the time of the review basketball and tennis was followed by a ‘More’ tab which, at the time of the review confusingly included more basketball.
At the top of the left-hand vertical menu appears a list of the top soccer leagues with the number of matches with betting opportunities on the site listed as a number alongside. Beneath is a full list of sports available on the site. Again, the number of matches available within each sport is shown numerically alongside the heading. The ability to re-organise this menu to show all markets available or those in various time spans is a nice touch.
Customers have the ability to display available odds in three formats – decimal, fractional or American.
At the very top of the page, an all-encompassing horizontal menu provides links to the Home, Sportsbook, Live and Virtual Sports areas of the website. Throughout, there is always the option of Go To Casino – the other half of the b-Bets operation.
It’s a good design, which leads customers in a logical and easy way through available betting opportunities. It’s all there and the only criticism would be the length of time the site takes to load all of the fields it takes to populate an information-heavy offering.
Betting Markets with b-Bets
The Condor Groups focus has always been on its Casino operation, but on their b-Bets website the sportsbook runs with parallel and equal billing.
The soccer offering takes priority across all markets and is well displayed with the major leagues prominently displayed. A click on the football tab and there is an extensive country list so customers can go straight to the match they seek.
At the time of the review the English Premier League was about to restart for another season and b-Bets cannot be faulted for the number of markets within the matches played over the first weekend of the competition. Every conceivable bet was listed.
Equally, the other sports covered have detailed markets on offer. The full range of sports available on the website were:
Soccer, Soccer Specials, Basketball, Tennis, American Football, Athletics, Aussie Rules, Badminton, Baseball, Beach Volleyball, Boxing. Cricket, Cycling, Darts, E-sports, Golf, Handball, Ice Hockey, Motor Sport, Rugby, Snooker, Specials, Table Tennis, Volleyball, Ski Jumping and Pesapallo. The only major omission is that they offer no horse racing markets.
b-Bets Bonuses and Offers
A 100% matched deposit welcome offer, up to 100 Euros, was well advertised on the website and, on the face of it, very generous. The T&Cs of the offer were not obvious, but a number of customer comments suggested that the initial stake had to be replayed eight times before any withdrawal could be made, which is less generous.
No cash out options or boosts were available on the site but b-Bets uniquely run an Auction section where customers can bid the notional currency of BidBets, which are earned the more a customer deposits and plays. Customers can bid for deposit bonuses, free spins, etc. This is an interesting addition to the website.
b-Bets Content (Live Streaming, Audio Commentary, Radio, Blogs, and Previews)
No live streaming was available and there is no added journalistic or broadcast content currently available on the b-Bets website.
A live betting calendar shows the in-play sporting events that will be open each day and it’s as well stocked as most major bookmakers.
In-play soccer matches have all the markets a customer would wish for and the graphics are decent, but statistics were limited.
In-play betting was available on a number of sports, including Soccer, Tennis, Basketball, Baseball, Ice Hockey, Handball, Volleyball, Darts, Rugby, Snooker, Table Tennis, Beach Volleyball, E-Sports, Futsal, Badminton and Cricket.
b-Bets in-play offerings are very good for a website and company that is still relatively new in the sportsbook area of its operation.
b-Bets Stats & Form
Nothing available at all from b-Bets in this area. Like content, this could well be an area they aim to build on as they look to build their place in the market.
Stats and form are crucial to many punters who looked to build a betting strategy and the lack of any offering leaves you wondering.
b-Bets Banking and Withdrawal
A quick trawl of customer comments suggests that this is an area where b-Bets has experienced problems. Some customers had suggested they were not made aware of the number of times a bonus for an initial matched deposit had to be replayed and others indicated they had to spend a long time seeking withdrawals.
These issues appear to be behind b-Bets and comprehensive T&Cs on the website clearly explain the minimum deposit of 10 Euros and minimum withdrawal of 20 Euros for payouts.
Deposits can be made by Visa or Mastercard and payouts usually available within 48 hours.
b-Bets Customer Satisfaction
A very good Live Chat service is available from every part of the website and is open 12 hours every day. Outside of that the Terms & Conditions and FAQs areas of the website are as comprehensive as anything around.
When carrying out this review a number of queries were made to b-Bets and there was a huge difference in how they were responded to. Live Chat was always answered quickly, but an email sent still has gleaned no response four days later, a message sent via facebook has also drawn a blank. A message sent to the customer support section of the website on the standard form provided was also unanswered.
b-Bets Mobile App
No mobile application is currently available, but there is a mobile friendly version of the website that works well on the move.
Check back soon!
Written by Elio Salerno
Elio Salerno is a Peterborough-based family man, Juventus fanatic, football coach and football obsessive. A serial tweeter, Elio counts Alessandro Del Piero’s World Cup 2006 goal against Germany as his favourite in the sport’s history.
Our Opinions of b-Bets
b-Bets sportsbook is a good start from a company better known for its casino offerings. Navigation is easy, the markets well stocked and there are definitely signs that b-Bets are not standing still. Since they arrived they have added good quality in-play markets and ironed out customer service issues. They need to add value with broadcast and streaming content and also a mobile application.
- Good site with easy navigation and well stocked markets
- More needed in customer services, social media and added content
- A bookmaker that is working to evolve and improve