888sport Review and Promo Codes

888sport is a multi-national Online Sportsbook, founded in 2008 as a subsidiary of the London Stock Exchange listed parent company 888 Holdings PLC. The ‘888’ brand HQ is located in Gibraltar, with the 888Sport platform focusing predominantly on the European market. 888.com also offers Casino, Poker, Games and Bingo.

888sport is the current sponsor of At The Races, which was until recently controlled by Arena Racing Company. The brand has a strong working relationship with this racecourse operator, and embarked upon sports sponsorship in 2010 by sponsoring the Grandstand at Fontwell Park Racecourse. Since then, 888sport has branched out into the sponsorship of other sports. In 2016/17, it launched a #FansFirst scheme for the supporters of the English Championship Football teams of Birmingham City, Nottingham Forest, Brentford and Preston North End via a unique four-way sponsorship deal.

888sport is a member of ESSA (The European Sports Betting Integrity body), and its business in the UK is regulated by the Gambling Commission. In 2017, the latter named body took disciplinary action against parent company 888 Holdings PLC, issuing a record £7.8M penalty for allowing over 7,000 self-excluded customers to retain access to their 888sport betting accounts for a period of over 13 months. Despite this unfortunate high-profile ‘blip’, 888sport has been widely praised as an industry leader when it comes to the effective use of social media; with the Carl Froch/George Groves fight in 2014 viewed as a prominent example.

Pros & Cons of 888sports


  • Well established brand which helps to build a notion of trust and respect.
  • Well established brand which helps to build a notion of trust and respect.
  • Well established brand which helps to build a notion of trust and respect..


  • Deposit Minimums of £10 (£20 for Apple Pay, £100 for Wire Transfer).
  • Some customers may remain concerned about self-exclusion policies.
  • Radio and audio services are missing.


Signing Up/User Interface

The interface itself deserves plaudits, as it is crystal clear in its design and usability, and a shining light for others to follow. The colour scheme used bears a striking resemblance to that adopted by a leading low cost airline, but this is merely coincidental, and it most certainly works very well. A dark background, with orange information bars and a white font/typeface is extremely easy on the eye for users of all ages.

The ‘Menu’ and ‘Login’ options are located exactly where users would intuitively expect them to be, with the latter very helpfully displayed in a striking green font which almost entices the user to ‘GO’ and delve into their account. Furthermore, a prominent Sports A to Z search option (Google style) is available for customers.

The ‘Menu’ sub-headings include; ‘Sports A to Z’, ‘Live Betting’, ‘Horse Racing’, ‘Special Offers’, ‘Help’ and ‘Blog’. The Blog offers tips, news and views from a sub-section of the website, and has an immensely likable feel.

The interface is adaptable depending upon the preferences or nationality of the user. 888sport is offered in multiple languages including; English, Spanish, French, Portuguese, German, Russian, Finnish, Swedish and Norwegian. Furthermore, customers have the option to display odds in various formats including; Decimal, Fractional or American.

The Customer Support options offered are strong, and out-perform those provided by many other Online Sportsbook operators. The ‘Help’ section offers clearly structured and populated advice on ‘Login’, ‘Accounts’, ‘Registration’, ‘Tech’, ‘Withdrawal’ etc, as well as a handy ‘Popular F&Qs’ section. In addition, 888sport also offers a free telephone support option (9am to 10pm; UK time), as well as social media support via a dedicated Twitter handle (@888support).

Whilst some are likely to hold reservations about the self-exclusion policies of the company in light of the record fine levied by the UK Gambling Commission in 2017, 888sport appear to be very strong on promoting ‘Responsible Gambling’, with information on the ‘Protection of Minors’ and ‘Preventing Compulsive Gambling’ available alongside relevant links to independent support organisations such as Gamcare. This responsible gambling message is also prominent within the Twitter handle of the brands light-hearted but well respected social media account (@888sport). This UK based account has over 42,500 followers (in December 2017).

Betting Markets

888sport offers odds on a wide variety of sports. The ‘Sports A to Z’ section is volumous and covers all of the traditional UK favoured sports such as Football and Horse Racing, but also the popular US mainstays of Baseball, Basketball, Ice Hockey and American Football, as well as catering for more selective European tastes with the likes of Handball and Volleyball.

Horse Racing has its own distinct and easy to access section, which covers all of the fixtures in the UK and Ireland as well as France and South Africa, with Ante-Post fans catered for with a range of options for key events such as the Cheltenham Festival. The importance of Horse Racing to 888sport is best reflected by the fact that the former Channel 4 Racing presenter Emma Spencer has been retained as a ‘Horse Racing Ambassador’ for the brand since 2014.

Football features heavily on the 888sport homepage, in fact it is pretty much the first sport available, with the most prominent upcoming matches (‘Starting Soon’) listed first, followed swiftly by those events (often football) that are ‘In-Play’.

Sportsbook offerings in the ‘Trending’ section demonstrate the social media awareness of 888sport, with the much talked about T20 Big Bash League featuring strongly on the day of this product review.


The ‘New Customer’ offer is immediately visible on the 888sport homepage, and offers £30 in ‘Free Bets’, plus a £10 Casino Bonus upon settlement of the first bet of £10 or more (odds of 1.50 plus). These ‘Free Bets’ are credited within 72 hours, but expire within just seven days.

888sport also offer other promotions for customers including ‘Acca Insurance’ and ‘Acca Attack’ for sports customers; doubtless aimed towards multiple wagering football clients. For Horse Racing, Best Odds Guaranteed (BOG) is offered on the day of the event on all UK and Irish action (UK and Irish Customers only). This covers single, multiple and each-way wagers with a maximum ‘BOG’ payout capped at £25,000. Whilst this is fast becoming the industry standard, 888sport also offers ‘Faller Insurance’ at clearly stated selected fixtures during the National Hunt Season. For bets placed at a minimum stake of £5 (odds of 1.50 plus), customers will receive their stake back as a ‘Free Bet’ (upto £25) if their horse falls, unseats or is brought down during a race. Once more these ‘Free Bets’ have a very short shelf life of just seven days.

Live Streaming And Content

As is now commonplace with the majority of leading players in the Online Sports Betting industry (i.e. Bet365, Paddy Power), ‘Live Streaming’ is viewed as an absolue neccesity.

888sport meets this basic requirement with a free offering that covers the majority of sports (identifiable via a TV icon) on the condition that an account is in credit. Customers can view any GB or Irish Horse Race with a minimum bet of £1 staked.

They company do not offer sports radio and commentary which is a key omission as proven ways to engage with punters.

888sport offers a reasonable level of sports statistics and customer insight, with its Blog content (structured by section) a handy addition, but as always, it’s worth bearing in mind that this information mightn’t always be totally accurate.


Signing up with 888sport is user-friendly, and whilst fully respectful of complying with basic security demands, the company are keen to readily accept funds. An array of options are available with a £10 minimum for traditional payment methods made by VISA/Mastercard and Diners Club cards, with E Wallet users (Skrill/Neteller/PayPal/WebMoney) also welcomed. Other payment methods accepted include E-Checks, Pre-Paid Cards, Bank Account (Wire Transfer (£100 minimum)) and rather trendily also via Apple Pay (£20 minimum).

Withdrawals are made within a single working day, and customer complaints with regards the withdrawal process would appear to be relatively thin on the ground.


888sport is most defienitely a ‘User Interface’ industry leader. Deep orange with a white font/typeface is visually striking, and serves to draw the customer to the brand.

The range of ‘Deposit and Withdrawal’ options offered by 888sport is another USP (unique selling point), and the plethora of options provided for ‘Customer Support Services’ are highly commendable. Clearly the UK Gambling Commission have identified failings in the past with regards self-exclusion, but 888sport appear to have re-acted positively to address this thorny issue and move forward, but inevitably some customers (current or potential) may still have reservations, but these should eventually dissipate as more time passes.

In truth, it is somewhat of a challenge identifying negative aspects of the 888sport offering, but perhaps subjectively, the initial sign up offers could be more stimulating and generous, so for that reason alone, 888sport narrowly misses out on sweeping the board, and is awarded.

Bet And Watch

888sport are streaming racing from every track in Britain and Ireland. The minimum bet is £1 on your selected race and you will be able to stream the race for free

Acca Attack

Each time you place and win an acca of five legs or more on any combination of sports, 888sport will give you a Profit Boost Token to then use on any bet (max £5)

Live Chat

Get access to customer support around the clock, thanks to 24/7 live support

Betting Margin And Depth of Markets

A host of sub markets for most sports is an attractive feature and will appeal to even betting experts

How to Sign Up to 888sport

Opening an account 888Sport is a simple process.

Firstly, click the ‘Join Now’ button and you will then be greeted by a pop-up registration form.

You will then need to provide all the personal details requested, including your name, email address, date of birth, gender country of residence as well as ensuring you tick the box confirming you are 18 or over.

You will then have to create a username and password. You’ll need both of these to make your account unique. The 888Sport site gives you helpful directions on making these distinctive, for your added security and peace of mind.

There’s also a verification process involved in creating an account; you need to provide certain materials to prove your identity before you’re able to withdraw funds from your account.

This is a vital step at all online bookmakers and casinos, referred to as the Know Your Customer process. All legitimate, licensed businesses are required to request this information.

These can be documents such as:

  • Photographic ID i.e. drivers licence
  • Proof of address
  • Credit/Debit card

How to Use 888sport Bonus Offers

The 888Sport joining bonus code means when you deposit £10, you receive £30 in free bets with the added addition of a £10 casino bonus.

  • Simply deposit your first £10 after opening your 888Sport account.
  • Make your first bet of £10 at odds of a minimum 1.50 and the £30 free bets will be released into your account.
  • Even if your initial bet loses you will still be credited with the £30 in free bets and £10 casino bonus
  • The promotion is valid for a healthy 90 days but not placing a bet in that time frame will mean you will lose the bonus
  • Any deposits made with Neteller or moneybookmakers will not be eligible for the offer

Written by Ian Waterhouse

Ian Waterhouse is a sports, fitness and betting writer with extensive experience in all sectors of the gambling industry. When he’s not trawling through the odds, you’ll probably find Ian on the golf course – probably the bunker!

Reasons To Join 888sport

  1. An unrivalled ‘User Interface’.
  2. Well-known and respected established brand.
  3. Suite of ‘Customer Services Support’ available.
  4. Strong offering, featuring a vast array of sports markets.
  5. Wide range of ‘Deposit and Withdrawal’ methods accepted.