888sport Signing Up/User Interface
The interface itself deserves plaudits, as it is crystal clear in its design and usability, and a shining light for others to follow. The colour scheme used bears a striking resemblance to that adopted by a leading low cost airline, but this is merely coincidental, and it most certainly works very well. A dark background, with orange information bars and a white font/typeface is extremely easy on the eye for users of all ages.
The ‘Menu’ and ‘Login’ options are located exactly where users would intuitively expect them to be, with the latter very helpfully displayed in a striking green font which almost entices the user to ‘GO’ and delve into their account. Furthermore, a prominent Sports A to Z search option (Google style) is available for customers.
The ‘Menu’ sub-headings include; ‘Sports A to Z’, ‘Live Betting’, ‘Horse Racing’, ‘Special Offers’, ‘Help’ and ‘Blog’. The Blog offers tips, news and views from a sub-section of the website, and has an immensely likable feel.
The interface is adaptable depending upon the preferences or nationality of the user. 888sport is offered in multiple languages including; English, Spanish, French, Portuguese, German, Russian, Finnish, Swedish and Norwegian. Furthermore, customers have the option to display odds in various formats including; Decimal, Fractional or American.
The Customer Support options offered are strong, and out-perform those provided by many other Online Sportsbook operators. The ‘Help’ section offers clearly structured and populated advice on ‘Login’, ‘Accounts’, ‘Registration’, ‘Tech’, ‘Withdrawal’ etc, as well as a handy ‘Popular F&Qs’ section. In addition, 888sport also offers a free telephone support option (9am to 10pm; UK time), as well as social media support via a dedicated Twitter handle (@888support).
Whilst some are likely to hold reservations about the self-exclusion policies of the company in light of the record fine levied by the UK Gambling Commission in 2017, 888sport appear to be very strong on promoting ‘Responsible Gambling’, with information on the ‘Protection of Minors’ and ‘Preventing Compulsive Gambling’ available alongside relevant links to independent support organisations such as Gamcare. This responsible gambling message is also prominent within the Twitter handle of the brands light-hearted but well respected social media account (@888sport). This UK based account has over 42,500 followers (in December 2017).
888sport Betting Markets
888sport offers odds on a wide variety of sports. The ‘Sports A to Z’ section is volumous and covers all of the traditional UK favoured sports such as Football and Horse Racing, but also the popular US mainstays of Baseball, Basketball, Ice Hockey and American Football, as well as catering for more selective European tastes with the likes of Handball and Volleyball.
Horse Racing has its own distinct and easy to access section, which covers all of the fixtures in the UK and Ireland as well as France and South Africa, with Ante-Post fans catered for with a range of options for key events such as the Cheltenham Festival. The importance of Horse Racing to 888sport is best reflected by the fact that the former Channel 4 Racing presenter Emma Spencer has been retained as a ‘Horse Racing Ambassador’ for the brand since 2014.
Football features heavily on the 888sport homepage, in fact it is pretty much the first sport available, with the most prominent upcoming matches (‘Starting Soon’) listed first, followed swiftly by those events (often football) that are ‘In-Play’.
Sportsbook offerings in the ‘Trending’ section demonstrate the social media awareness of 888sport, with the much talked about T20 Big Bash League featuring strongly on the day of this product review.
888sport Promotions and 888sport Bonuses
The ‘New Customer’ offer is immediately visible on the 888sport homepage, and offers £30 in ‘Free Bets’, plus a £10 Casino Bonus upon settlement of the first bet of £10 or more (odds of 1.50 plus). These ‘Free Bets’ are credited within 72 hours, but expire within just seven days.
888sport also offer other promotions for customers including ‘Acca Insurance’ and ‘Acca Attack’ for sports customers; doubtless aimed towards multiple wagering football clients. For Horse Racing, Best Odds Guaranteed (BOG) is offered on the day of the event on all UK and Irish action (UK and Irish Customers only). This covers single, multiple and each-way wagers with a maximum ‘BOG’ payout capped at £25,000. Whilst this is fast becoming the industry standard, 888sport also offers ‘Faller Insurance’ at clearly stated selected fixtures during the National Hunt Season. For bets placed at a minimum stake of £5 (odds of 1.50 plus), customers will receive their stake back as a ‘Free Bet’ (upto £25) if their horse falls, unseats or is brought down during a race. Once more these ‘Free Bets’ have a very short shelf life of just seven days.
888sport Live Streaming And Content
As is now commonplace with the majority of leading players in the Online Sports Betting industry (i.e. Bet365, Paddy Power), ‘Live Streaming’ is viewed as an absolue neccesity.
888sport meets this basic requirement with a free offering that covers the majority of sports (identifiable via a TV icon) on the condition that an account is in credit. Customers can view any GB or Irish Horse Race with a minimum bet of £1 staked.
They company do not offer sports radio and commentary which is a key omission as proven ways to engage with punters.
888sport offers a reasonable level of sports statistics and customer insight, with its Blog content (structured by section) a handy addition, but as always, it’s worth bearing in mind that this information mightn’t always be totally accurate.
Signing up with 888sport is user-friendly, and whilst fully respectful of complying with basic security demands, the company are keen to readily accept funds. An array of options are available with a £10 minimum for traditional payment methods made by VISA/Mastercard and Diners Club cards, with E Wallet users (Skrill/Neteller/PayPal/WebMoney) also welcomed. Other payment methods accepted include E-Checks, Pre-Paid Cards, Bank Account (Wire Transfer (£100 minimum)) and rather trendily also via Apple Pay (£20 minimum).
Withdrawals are made within a single working day, and customer complaints with regards the withdrawal process would appear to be relatively thin on the ground.
888sport Bet And Watch
888sport are streaming racing from every track in Britain and Ireland. The minimum bet is £1 on your selected race and you will be able to stream the race for free
888sport Acca Attack
Each time you place and win an acca of five legs or more on any combination of sports, 888sport will give you a Profit Boost Token to then use on any bet (max £5)
888sport Live Chat
Get access to customer support around the clock, thanks to 24/7 live support
888sport Betting Margin And Depth of Markets
A host of sub markets for most sports is an attractive feature and will appeal to even betting experts