32Red Review and Promo Codes
32Red is probably best known for being a British online casino company, but since its foundation in 2002, the company has also been evolving a successful sportsbook.
Of course, the company’s key selling point remains the casino, having been named by the industry watchdog Casinomeister as the ‘Best Casino of the Decade’ in 2010 but the sportsbook is gaining traction.
Owned by Kindred Group, and situated in Gibraltar, the company is licenced by the Gibraltar Gambling Commission, Italian Gambling commission, UK Gambling Commission and is also an authorised betting partner to British Horse Racing.
It means that 32Red have now become one of the most reputable online gambling companies in the world.
As with any online gambling operator which sees huge success in one area of the betting industry, the natural progression is to branch out into other related sectors.
The brand has gained a real presence in the sporting world in recent times and is particularly familiar to UK football fans as the company host numerous advertising boards at different grounds.
32Red has also agreed a number of shirt sponsorship deals with football teams such as Aston Villa, Swansea City and currently Leeds United.
UK horse racing is another area where 32Red Sport has been able to increase its representation, sponsoring the Arena Racing Company All Weather Championships since their launch in 2014. The sponsorship means the brand is associated with over 500 races during the championships.
These deals have enabled 32Red Sport to build awareness of its sportsbook and also further improve promotion of the online casino. That was evident in March 2016, when the company announced a net gaming revenue of £48.7m in 2015, up 52% year-over-year. In June 2015, they announced the purchase of Roxy Palace Casino for £8.4 million.
Over the last couple of years, 32Red Sport has not only managed to significantly improve its sports betting site but have also enhanced what made the company successful in the first place, its online casino.
Pros & Cons of 32Red
- Unimpressive in-play.
- Missing streaming and audio services.
- Fewer sports covered than big rivals.
Signing Up/User Interface
Like with most online bookmakers signing up with 32Red Sport is a relatively quick and easy process, with a simple registration form to fill in. Once signed up, you will be able to claim a £10 free bet when you deposit and place your first bet of just £10 or more. The bet can be placed on any sports singles or multiples bet at odds of evens or greater. Once you have placed your bet, the free bet will hit your account within 24 hours.
Having signed up, the main menu for 32Red Sport is a contrast of substance and style. Unlike a number of competitors whose landing pages have fancy graphics to show off their latest offers, 32Red Sport takes a different approach.
They have split the sports and the casino/gaming into two parts and with sportsbook, there aren’t any promotions flashing up, just a small tab on the top of the screen. The main layout is clear. A focus on just the sports you can bet on, with the different markets listed across the screen, while on the left, you have the most popular markets on the console.
However, when it comes to the casino/gaming, it is a very different story.
You are greeted by a vibrant page, with offers and the latest games immediately catching your eye. The casino and gaming are listed in a logical order, with the feature services at the top of the list. It is a shame that this sort of approach hasn’t been applied to the sportsbook. With other bookies, more often than not, you will see a consistent approach on all their gambling platforms. Here, it seems like the sportsbook and casino/gaming are two different entities.
In terms of customer service, 32Red Sport is very good, with a help centre on site with FAQs as well as contact details for email, telephone and live chat. A positive reputation among customers was supported by a number of accolades from the casino watchdog Casinomeister, with the company awarded ‘Best Customer Service’ in 2014.
Nine sports are listed across the main horizontal menu bar: Football, Golf, Tennis, Horse Racing, Cricket, Rugby Union, Rugby League, Darts and Snooker.
However, when you delve into the breadth of betting opportunities it soon becomes apparent that 32Red Sport particularly focusses on football and horse racing, which is no surprise when you consider the firm’s strong sponsorship ties in both sports.
Of course, this isn’t all they offer, with more than a dozen other sports including more niche sports like cycling all listed.
With horse racing the site covers UK and Ireland plus international racecards. Here you get a fairly simple, but very functional layout for your bets. It is easy to navigate between the plethora of markets and race meetings that are covered, with ante-post betting and specials included.
However, the racing information is sparse and does not help punters make a choice.
If you have made a selection on any sport, placing a bets is very simple with 32Red Sport using Kambi’s betting software, which was built to be user-friendly and as functional as possible. Everything is just one tap or click away and works quickly – particularly on mobile.
32Red Sport offers just as diverse a range of markets as the likes of Ladbrokes or Paddy Power and includes more unusual football specials like a certain player to provide an assist, which is a nice touch.
An area where 32Red does not compare as well with many of its better known rivals is in-play betting. The presentations is uninviting and it doesn’t seem to be as polished or to include as much product and as many markets as the industry leaders.
Live scores, statistics and the latest odds are constantly updated but the lack of live streaming or commentary radio is disappointing, as it would enhance the customer’s in-play betting experience to see or hear what is happening in a specific game.
Bonuses And Offers
There is a nice symmetry between the sportsbook and casino in terms of the welcome offer. On top of the free £10 bet for sport, you also receive 10 free spins at the Bikini Party slot from the 32Red casino. Any winnings from these spins will hit your account in the form of a bonus of which will need to be cleared. In order to clear the full amount, you will need to wager through your bonus 30 times before being able to withdraw.
As previously mentioned, 32Red Sport has a strong affiliation with the horse racing industry, highlighted by their link with the British Horse Racing commission, and as a result, one of the promotions is to offer punters a daily price boosts on selected races.
These odds are better than the best industry price for the particular horse and don’t include any clearing requirements when you place the bet. These prices are highlighted by the boost symbol throughout the 32Red sportsbook.
The company also excels in providing early and competitive lines, season-long bets and teasers. The host of promotions are either seasonal or regular, and everything has been topped off with the best price boosts and early prices for horse racing.
One of the later additions to the 32Red sportsbook is a cash out feature. This can be used via their online site or via the mobile betting app. It allows you to settle your bets prior to the bet officially being completed for a guaranteed price. This is something that a number of their rivals already offer but 32Red Sport customers have noted how well it works on all platforms.
The 32Red blog provides interesting columns from jockeys such as Adrian Heskin, who gives his thoughts on upcoming rides. The blog also features betting previews on key sport such as Premier League matches and reviews on the latest games which are welcome additions.
32Red Sport has nine ways to make a deposit, including credit cards and PayPal meaning there is plenty of choice for customers and it is the same story with withdrawals. There are nine different methods to withdraw funds from your account including wire transfer.
32Red Sport regularly offers odds boosts across a wide range of sports, meaning it’s always worth your time keeping an eye on the website.
First Past The Post
If a horse you pick is disqualified from a winning position, Bet 32 Sport still pay out. Moreover, if your horse is promoted to a winning place, you will also be paid in full, meaning that there are winnings in both scenarios.
24/7 Support Service
As well as a help center, to ensure that customers always feel their questions are answered.
How to Sign Up to 32Red
It’s very easy to sign up for a new account with 32Red Sport:
- When you land on the main website, you should be greeted by a popup offering you the sign up welcome bonus.
- Whether you follow this link or find another way to the sign up page, the registration page is quick and easy.
- First enter your personal information such as your name, email address, mobile number and date of birth.
- Then enter other contact details such as your address.
- Finally you set a username and password, then decide on a currency for your account.
Once you’ve completed these steps, your account will be registered and you can deposit funds and start making your selections.
How to Use 32Red Bonus Offers
It couldn’t be easier to use 32Red Sport offers. There’s a quick link for the Promotions page in the top left corner of the website’s landing page, or you can scroll to the bottom of the page and click on the tab down there. Either option will direct you to a list of the latest available offers.
If you choose the 100% boost offer, you are asked to select the profit boost that you want, which will automatically apply when you navigate to the in-play section and place your bet (provided the odds are evens or better).