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21BET Review and Promo Codes

One of the newer faces in the European online gambling industry, 21Bet was founded in 2016 and has quickly sought to establish itself as a force in the marketplace. With sponsorship connections including the likes of Wolverhampton Wanderers (betting partner), Waterford FC (shirt sponsors) and Gloucester Rugby, they have tried perhaps more than most newer betting companies to promote their brand using more traditional conventional methods to increase familiarity with younger and older gamblers alike. On a similar note, the firm appeals by covering all the traditional betting sports for a British punter, as well as offering a smaller range of in-play opportunities.

The company sought to get off to a quick start when it was founded, launching to coincide with the 2016 Cheltenham Festival and recruited 15,000 customers in its first month. However, this promising start has levelled off over the past couple of years as newer firms enter the landscape seeking to make their own mark on the industry. Meanwhile, at the same time the older organisations have launched bigger and better promotions and advertising campaigns to keep their customers on-side and continue to boost their own branding.

Though seemingly seeking to establish itself as a ‘bigger name’ in the first couple of years of its existence, so far 21Bet has failed to truly break into the real ‘mainstream’ and remains a smaller figure in the industry. One way this fact is obvious is through its social media accounts, with just a couple of thousand followers on Twitter and very few interactions to its tweets. Considering how important this can be in a brand not only recruiting customers but also marketing itself in general and promoting offers, this clearly is some way short of a successful brand, even within the context of a newer company.

This has also been evident in a couple of publicity stunt style decisions made by the company, such as their choice to pay out on Wolves winning the Championship in January 2018, several months before their title was eventually confirmed. Though tying in nicely with their sponsorship of the club this still failed to really make headlines and the company still awaits its true breakthrough into the betting mainstream. As a result, 21Bet, like so many newer betting companies, faces a struggle to not only stay relevant but also come up with new and innovative ideas to both attract and maintain customers in this fiercely competitive industry.

Pros & Cons of 21BET


  • Excellent mobile app
  • Good range of sports, including horse and greyhound racing
  • Wide range of bonuses


  • Welcome offer is complicated and requires a big staking commitment
  • Lack of streaming or animations for live events
  • Limited banking options

Key Reasons to Sign Up

  • Main sports of interest to most punters covered in depth.
  • Website well-designed and easy to navigate.
  • Easy to place bets on the go with fantastic mobile app.
  • Something for everyone in terms of the bonuses on offer.
  • VIP Club invite for dedicated customers.

21BET Overall

21Bet might not cover the widest range of sports, or have the highest profile of any online bookmaker, but they do what they do well. Except for those who cover particularly specialist areas, they have most of the things that the typical British punter is likely to want or need, especially with the wide range of offers and bonuses.

The mobile app is a particular bonus, especially when compared to those offered by some major firms which overcomplicate things or are ridden with issues. This app is simple, easy to use and covers all the main areas the website does.

There are, of course, drawbacks, with the lack of streaming being a major one especially for racing punters, while there is definite scope to improve the range of in-play events as well. But given this company is relatively new they have time to work on that, and in the meantime they offer a fit-for-purpose, unpretentious betting site.

21BET User Interface

The homepage of the sportsbook area of the site is laid out simply enough. A list of the day’s horse races dominates the interface, in a departure from the usual emphasis on football or live betting events. These are relegated to further down the page, as well as information regarding upcoming fixtures.

The navigation bar across the top allows users to quickly move between some of the more popular betting sports such as football, racing and tennis, and a more extensive list of categories is available via a drop down menu on the left of the screen.

Once within each individual sport, again the display is hardly crowded. On the football homepage, for example, there is simply a list of upcoming live matches and then Premier League fixtures. It’s only when scrolling down underneath that users can view a full list of leagues and competitions. Though it ensures the interface isn’t cluttered, it’s far from obvious and almost too difficult to locate.

When choosing a selection, bets are accumulated in a fairly standard betslip to the right of screen, where multiples can also be configured and backed. In addition, there are links to casino games and virtual sports integrated towards the top of the screen.

21BET Betting Markets

Though other betting websites are more comprehensive with the sheer range of sports covered, 21Bet ensures that all the basics are accounted for, and are accounted for well. It’s very encouraging to see a good quality horse racing section and even greyhound races covered, as these are sometimes overlooked by modern companies.

As for football, the range of markets on offer within each match is perfectly adequate and similar to those found on other websites. There’s a fair amount of long-term betting options as well, in terms of both sports competitions and ante-post racing markets. All of this is not to say that niche sports are completely overlooked either. Handball and pool are among the offerings, while there are also a good range of US Sports available to bet on.

21BET Bonuses

For a relatively small firm, 21Bet offers a wide variety of bonuses and promotions. Of course these include a welcome offer, which takes the form of a ‘Free Bets Forever’ concession. As usual this isn’t quite as good as it sounds, and there is a hefty minimum stake for qualification (£50 in the first week and £100 thereafter, all at Evens or above), but it still at least makes a nice change for the typical (and unoriginal) ‘matched £20 free bet’ that some firms offer.

Away from this bonuses include free bets on horse racing multiples and virtual sports as well as boosts on football trebles and insurances on goalscorer markets. Most users will likely be able to find a promotion that suits them, and the firm also keep them relevant with offers relating to major events such as the World Cup.

On a similar note, a ‘VIP Club’, which apparently invites only the most dedicated customers, offers a range of additional concessions, including extra free bets and cashback.

21BET In-Play

It’s fair to say that the in-play offering in terms of the number of events is at the lower end of the scale with 21Bet, but the emphasis is generally on quality rather than quantity, and those fixtures which are available have a good range of markets priced up.

One drawback is the absence of any animations or graphics showing the action as it takes place, though there is still a basic scoreboard and clock.

21BET Streaming

As with a number of smaller operators, 21Bet have effectively nothing to offer when it comes to live streaming. This isn’t an issue for companies where the emphasis is more on football or tennis which is likely to be shown on television (and this is still applicable to those markets with 21Bet). However, given they offer betting on not only horse racing but also greyhounds, users will likely expect to be able to watch what they bet on, in line with the offering from larger operators (who can more easily afford the licensing costs).

21BET Banking

The range of banking options with 21Bet is fairly limited compared to most other bookmakers, both large and small, in the modern marketplace. Only Visa, Mastercard and Maestro credit and debit cards are accepted, and there is no fee from the company (though charges may still be incurred through the banks). The minimum deposit across all providers is £10, which is fairly standard throughout the industry.

21BET Customer Satisfaction

Having not been around for all that long, 21Bet is yet to build itself a reputation either positive or negative in the eyes of most punters, but customers have spoken in favour of the bonuses on offer as well as the good quality coverage of popular sports. When things do go wrong, support is available via email.

21BET Mobile App

Unlike some of the other firms that aren’t among the very biggest in the country, 21Bet does offer a specialised app, and not just a mobile-optimised version of its website. Well received by users, the app is slick, well laid-out, simple to navigate and easy on the eye. It’s almost preferable to using the (perfectly adequate) desktop version of the website, and in an age where punters are increasingly looking to place their bets on the go, this puts 21Bet at a major advantage.

Check back soon!

Written by Elio Salerno

Elio Salerno is a Peterborough-based family man, Juventus fanatic, football coach and football obsessive. A serial tweeter, Elio counts Alessandro Del Piero’s World Cup 2006 goal against Germany as his favourite in the sport’s history.

Our Opinions of 21BET

21BET is a relatively new bookie that is strong in its core offerings and provides a wide selection of bonuses suitable for regular punters looking for a new bookmaker. Just be aware that the online sportsbook is still limited in some aspects such as banking, content, and statistics.

  1. Easy to use mobile app, instead of mobile-optimized website
  2. Limited ways to deposit money with this sportsbook
  3. Small selection of in-play offerings

Free Bets Forever

  • Recommended app and site
  • Join the VIP Club
  • Sign up for the Free Bets Forever offer!
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Customers must be 18+; Please review this sportsbook’s full T&Cs for the offer; Gamble responsibly; Go to begambleaware.org for more information.

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