Signing Up/User Interface
Creating an account with 188Bet is a quick and easy process. There is a simple sign-up form to fill in, entering some standard personal details such as your name and address. To get your account verified, you’ll need to click on the welcome link sent to your email just to confirm that it is really is you.
The sign up bonus is simple but unexciting. If you make a deposit of at least £10 when you sign up, it entitles you to 188Bet’s welcome offer. It involves placing a bet of £10 at odds of 2.0 or higher and regardless of the result of that bet, you will be credited with a £20 free bet to use on any sport.
The company do also provide offers for new and existing customers with things like enhanced prices and ticket giveaways typical examples.
The main site has a very clear layout, with the new customer and gaming offers taking up a large proportion of the top of the screen. Finding the various markets is easy, with options for sport, horse racing, games and promotions on the top left of the screen. It also provides five odds formats to choose from with decimal, fractional, Hong Kong, Indonesian and Malaysian.
As ever with 188Bet, in-play is their focus and going into the football markets, you are instantly met with the latest matches in-play, accompanied by the big enhanced offers for the day.
This is consistent in all the markets they provide and really does enforce the main focus of the bookmaker. Horse racing is exactly the same, with the cards and odds for the next race of the day dominating the screen.
The site does though only cover racecards for the UK and Ireland.
When looking at the selection of markets on offer for key sports, especially football, 188Bet can be compared with the best online sportsbooks. With over 400 leagues covered, they provide a vast number of matches to bet on, while also providing real ingenuity on the types of bets customers on offer. For instance, alongside your main bets such as how many goals to be scored in a game, there are also some very unusual options, such as which team will kick-off first.
This diversity helps 188Bet keep up with their rivals, which is boosted by the fact that their profit margins are low for a European bookmaker’s standards. Their odds for the biggest leagues being set to 1.98-1.98, which is the same as many of the industry leaders.
Another plus for them is that their sportsbook has one of the biggest limits online. Every customer’s daily winning limit is set to 500.000 USD, which really catches the eye of the high rollers.
The markets available on feature sport such as football, cricket and tennis are up there with the very best, but if it is more obscure sports that you are looking for, then 188Bet is probably not for you. For example, more niche offerings such as Gaelic sport aren’t available, which is disappointing when you consider that this is a bookie that prides itself on the level of variety in its markets.
188Bet really does set a very high standard with its in-play betting service.
The in-play menu is completely comprehensive and shows all of the key odds for the different games. For more specific odds, simply click on the game of your choice, where you are then met with a plethora of in-play options to get stuck into. All of the odds are constantly being updated, as are the stats that the site provides.
Details including game time, score, cards and action areas are all provided in the in-play section on the right of the screen. Even some of the larger bookmakers don’t include these sorts of details, so this is a real positive for 188Bet.
The in-play betting suite offered at 188Bet is very impressive. Customers have noted how it runs smoothly, displays live scores well and is easy to place bets on the odds put up in-play. One area that has received some critical feedback however, is that it doesn’t offer live streaming of events to customers.
Alongside the main site, the app also works very well. It allows customers to play poker, casino games and sports betting from most mobile devices on Android and iOS. It also must be noted that 188Bet make their live casino available from the mobile app, while the ability to make deposits or withdrawals from the app is a real plus.
In terms of customer service, 188Bet offer extensive support with a live chat service which is available 24/7. It features multiple language agents who can help customers from around the world with any problem that may arise. In addition, there is a help icon located on the top right of the site, which provides customer support via email and phone, with dedicated phonelines for Asian and European regions.
Streaming And Content
Providing live stats and information is key in in-play betting but having live pictures radio or audio commentary of the event would really enhance the product. This is something that the likes of William Hill provide to great effect and it is a feature that 188Bet could really benefit from if they are looking to close the gap on the leading bookmakers.
They are though strong on written content with sports news and blogs. This helps customers to have more access to stats and information so they can make a better-informed decision on their bets. For instance, Irish horse racing jockey Noel Fehily has a weekly column where he provides his thoughts on his upcoming rides as well as horses and stables to keep an eye on.
You can deposit and cash out using multiple currencies as well as a wide range of methods such as bank transfers and e-wallets. 188Bet also targets the Brazilian and Asian markets, thus allowing customers to deposit using country specific methods and currencies