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  • Strong Asian handicap odds
  • 400+ football leagues and markets
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188BET Review and Promo Codes

Since going online in 2006, 188Bet has established itself as an in-play betting specialist.

Owned by Cube Limited, and licensed and based on the Isle of Man, 188Bet began life as a traditional Asian bookmaker, gaining a large and loyal customer base in that part of the world through its great range of Asian handicaps.

However, to compete globally in such a crowded market, the bookmaker pushed in-play betting and in-depth football markets to the forefront of its agenda.

Offering more than 10,000 live football matches to bet on each month from over 400 leagues, the choice delivered by 188Bet leaves customers spoilt for choice. It is complimented by betting in multiple languages on a wider range of products, including sports, esports, horse racing, casino, and poker.

Though it is a brand that is growing in popularity, it still trails behind the more established bookies such as William Hill and Paddy Power.

One way that 188Bet is trying to combat that is through brand exposure, with the operator securing a number of high profile sponsorship deals in a variety of sports. In football, 188Bet signed a partnership with Liverpool FC, with the aim of attracting a global audience. The deal included special offers and enhanced offers on Liverpool matches for fans of the club, particularly in Brazil and in Asia.

188Bet has done well to try and distinguish itself from its competitors through its emphasis on in-play betting. However, much more work needs to be done in other areas if it is to take on some of the biggest in the business.

188Bet is licensed and regulated by both the Isle of Man Gambling Supervision Commission and the UK government. Both ensure that 188Bet operates using the strictest policies and rules, while also performing regular audits of games and bets to make sure they are fair.

In addition, the cashier at 188Bet uses Thawte security software, ensuring that your information and funds are always safe and secure.

Pros & Cons of 188BET


  • Fantastic in-play betting
  • Superb football betting opportunities
  • Great odds for Asian handicaps


  • Badly missing sports radio, commentary and streaming
  • No international horse racing
  • Fewer markets on smaller sports

Reasons To Join 188BET

  • Enjoy one of the best in-play betting sections around
  • Checkout the ‘promotions’ section for latest bonuses
  • Great security and reliability
  • Strong editorial coverage
  • Fast and efficient website architecture


188BET Signing Up/User Interface

Creating an account with 188Bet is a quick and easy process. There is a simple sign-up form to fill in, entering some standard personal details such as your name and address. To get your account verified, you’ll need to click on the welcome link sent to your email just to confirm that it is really is you.

188BET Bonuses

The sign up bonus is simple but unexciting. If you make a deposit of at least £10 when you sign up, it entitles you to 188Bet’s welcome offer. It involves placing a bet of £10 at odds of 2.0 or higher and regardless of the result of that bet, you will be credited with a £20 free bet to use on any sport.

The company do also provide offers for new and existing customers with things like enhanced prices and ticket giveaways typical examples.

188BET Betting Markets

The main site has a very clear layout, with the new customer and gaming offers taking up a large proportion of the top of the screen. Finding the various markets is easy, with options for sport, horse racing, games and promotions on the top left of the screen. It also provides five odds formats to choose from with decimal, fractional, Hong Kong, Indonesian and Malaysian.

As ever with 188Bet, in-play is their focus and going into the football markets, you are instantly met with the latest matches in-play, accompanied by the big enhanced offers for the day.

This is consistent in all the markets they provide and really does enforce the main focus of the bookmaker. Horse racing is exactly the same, with the cards and odds for the next race of the day dominating the screen.

The site does though only cover racecards for the UK and Ireland.

When looking at the selection of markets on offer for key sports, especially football, 188Bet can be compared with the best online sportsbooks. With over 400 leagues covered, they provide a vast number of matches to bet on, while also providing real ingenuity on the types of bets customers on offer. For instance, alongside your main bets such as how many goals to be scored in a game, there are also some very unusual options, such as which team will kick-off first.

This diversity helps 188Bet keep up with their rivals, which is boosted by the fact that their profit margins are low for a European bookmaker’s standards. Their odds for the biggest leagues being set to 1.98-1.98, which is the same as many of the industry leaders.

Another plus for them is that their sportsbook has one of the biggest limits online. Every customer’s daily winning limit is set to 500.000 USD, which really catches the eye of the high rollers.

The markets available on feature sport such as football, cricket and tennis are up there with the very best, but if it is more obscure sports that you are looking for, then 188Bet is probably not for you. For example, more niche offerings such as Gaelic sport aren’t available, which is disappointing when you consider that this is a bookie that prides itself on the level of variety in its markets.

188BET as the In-Play Leader

188Bet really does set a very high standard with its in-play betting service.

The in-play menu is completely comprehensive and shows all of the key odds for the different games. For more specific odds, simply click on the game of your choice, where you are then met with a plethora of in-play options to get stuck into. All of the odds are constantly being updated, as are the stats that the site provides.

Details including game time, score, cards and action areas are all provided in the in-play section on the right of the screen. Even some of the larger bookmakers don’t include these sorts of details, so this is a real positive for 188Bet.

The in-play betting suite offered at 188Bet is very impressive. Customers have noted how it runs smoothly, displays live scores well and is easy to place bets on the odds put up in-play. One area that has received some critical feedback however, is that it doesn’t offer live streaming of events to customers.

Alongside the main site, the app also works very well. It allows customers to play poker, casino games and sports betting from most mobile devices on Android and iOS. It also must be noted that 188Bet make their live casino available from the mobile app, while the ability to make deposits or withdrawals from the app is a real plus.

188BET Customer Service

In terms of customer service, 188Bet offer extensive support with a live chat service which is available 24/7. It features multiple language agents who can help customers from around the world with any problem that may arise. In addition, there is a help icon located on the top right of the site, which provides customer support via email and phone, with dedicated phonelines for Asian and European regions.

188BET Streaming And Content

Providing live stats and information is key in in-play betting but having live pictures radio or audio commentary of the event would really enhance the product. This is something that the likes of William Hill provide to great effect and it is a feature that 188Bet could really benefit from if they are looking to close the gap on the leading bookmakers.

They are though strong on written content with sports news and blogs. This helps customers to have more access to stats and information so they can make a better-informed decision on their bets. For instance, Irish horse racing jockey Noel Fehily has a weekly column where he provides his thoughts on his upcoming rides as well as horses and stables to keep an eye on.

188BET Banking

You can deposit and cash out using multiple currencies as well as a wide range of methods such as bank transfers and e-wallets. 188Bet also targets the Brazilian and Asian markets, thus allowing customers to deposit using country specific methods and currencies

International Presence

188bet offers their support services and website in a plethora of languages and are always looking to expand their global reach by adding more.

Live In-Play Betting

188bet are synonymous with in-play and offer an average of 10,000 live in-play sports betting games per month.

Big Promoters of British Sports

188bet have associated themselves with a host of top sporting clubs over the years, including Manchester City and Liverpool, giving them a trusted, well-respected reputation as well as pumping money into cricket, rugby league and rugby union.

Live Chat

Get access to customer support around the clock, thanks to 24/7 live support on the website and phone and email.

How to Sign Up to 188BET

To open an account with 188bet follow these 3 simple steps:

Step 1: Click on the SIGN-UP button on the top-right of the homepage

Step 2: Answer simple questions to create a personal account for you.

  • Username – a value for us to uniquely identify you, between 5 to 15 characters.
  • Password – is case-sensitive, between 6 to 15 characters.
  • Email address – this is to enable communication to your account transaction information as well as to alert you of any latest promotions.
  • Currency – this is your currency of choice. All your deposits and withdrawals will be made via this preferred currency.

Note that true and accurate information are required for account registration. This policy is to ensure the security of the funds at 188BET website. Except the account owner using the correct bank details, no third party can make deposit or withdrawal transaction to and from the 188BET accounts.

Step 3: Most importantly, you would need to read the Terms and Conditions for the usage of the website, and acknowledge that you are above 18 years of age.

How to Use 188BET Bonus Offers

To claim your £10 get £20 188bet free bonus code, firstly you need to sign-up to become a member, then log in to your new account and make your first deposit. You will then need to place your first bet of £10 or more (“Qualifying Bet”) in Sports and Racing.

Any bet amount that is lower than £10 will not qualify for this Promotion. Any amount greater than £10 will still have the maximum free bet of £20 applied.

It is important to note that the free £20 bet cannot be withdrawn only winnings from it once a rollover requirement has been met within 14 days of joining.

Written by Ian Waterhouse

Ian Waterhouse is a sports, fitness and betting writer with extensive experience in all sectors of the gambling industry. When he’s not trawling through the odds, you’ll probably find Ian on the golf course – probably the bunker!

Our Opinions of 188BET

This bookmaker spoils punters with top football and in-play features while coming in light in other area. A specialized bookie for the football fanatic punter.

  1. Features over 400 football leagues and depth of markets, top amongst sportsbooks
  2. Leader in in-play offerings on desktop and mobile
  3. Respectable selection of other sports and features, just nothing above the norm

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