138.com Review and Promo Codes

A relative newcomer to European markets, 138 Sportsbook is part of an Asian casino group with big plans to grow its Sportsbook operation.

“138SunGame” has been a well-known player in the Asian online gaming industry for a number of years. Now, its plans to expand into European sports betting has seen the company re-brand to  the simpler 138.com – as the group simultaneously offers new markets on a wide range of different sports.

Whether 138 Sportsbook can gain real traction in this area remains to be seen, but it will certainly be interesting to witness – and punters may pick up some bonus bargains along the way as 138 tries to make inroads.

Pros & Cons of 138.com

Pros

  • Bets available on niche Asian markets
  • Wide variety of traditional European sports
  • Clear In-Play options

Cons

  • No streaming service
  • The site is still fairly new, so isn't as advanced as competitors
  • Stats and form are not as comprehensive as competitors

Rated

Signing Up/User Interface

On entering the 138 website, users see a red and black on white background theme, with the distinct Asian influence depicted via Chinese symbols in the top left logo.

The site can be viewed in English, Chinese, Thai or Vietnamese – whilst text can be changed via the drop down Language menu in the top right-hand corner.

The sportsbook layout is cleaner than most of the competition but that is partly because it does not quite have the breadth of coverage that some others have and some may find it a little boring. It still includes the usual main elements, however, including the sports available column on the left hand side. A “Quick Picks” menu above the main sports list gives ready access to the most popular events and they in turn feature the usual array of markers.

The top central bar, meanwhile, includes the main menu options of Sportsbook, Casino, Macau, Virtual, Promotions, Cash out and App. The central portion of the screen is taken up with betting highlights and markets like most of the competition. Overall, the user interface is fairly standard.

In the centre of the screen, 138 offers an interesting “last minute bets” section with an array of sports betting markets about to commence – with a countdown clock showing how many minutes before each event starts.

Betting Markets

All major sports betting markets are offered – along with a few slightly rarer ones for the UK including badminton and table tennis, two sports more popular in its Asian homeland. Overall, the sports covered include all those that a British and European gambling audience would expect to see including the biggest markets of Football and Horse Racing, along with Cricket, Rugby, Golf, Tennis, Snooker, Formula 1 and others. In total, 31 different sports are covered in the 138 Sportsbook.

Asian Handicap markets feature prominently though overall markets are safe and predictable and lack novelty or interest.

Events are though listed in a mundane manner with no extras and creating multiples is an easy enough process with the combinations shown in a large betting slip on the right-hand side of the page.

Bonuses

Like most bookmakers, the level of bonuses and promotions on offer at 138 is constantly changing. Currently, newly registering bettors are offered a free £25 or €25 depending on where they live.

Punters must make an initial deposit then make five qualifying bets. For example, if a bettor stakes £10 on five bets, he/she will then receive a free £10 bet. If he/she stakes £25 on five bets they will receive a free £25 bet.

138 Sportsbook also offers a range of different daily promotions designed to catch punters’ interest. This is easily accessible from the “Promotions” link at the top of the page and looks to be quite imaginative – offering additional odds and promotions on big daily football matches, for example, price boots to coincide with new registrations on the site, and money-back offers if Player X scores first etc.

This whole area of bonuses and promotions will be a big one for 138 Sportsbook to get right as they try to enter a highly competitive European market. They certainly seem to be making imaginative efforts.

Live Streaming And Content

There is currently no live streaming, radio or audio commentary available at 138 and the lack of tis type of content does add to its smaller and more ‘in-development’ feel.

In-Play Betting

138 Sportsbook does offer very clear In-Play markets on major events, clearly depicted on the Sportsbook home page – along with the usual ‘Cash Out’ options.

Stats And Form

A dedicated section on stats is available – though it’s a little hard to find at first. Users need to go to “Information” under the main sports available menu at the bottom left corner of the Sportsbook home page then to click on “Statistics” which opens a new window provided by EnetPulse. There is then a menu of options depending on the sport you’re interested in. One of the biggest markets of football, for example, then gives current standings, recent form tables, top scorers etc.

Overall, the stats available are standard and there are undeniably better sites out there for real students of form.

Customer Service

138’s customer service is very good. In addition to the usual 24-7 live chat option, there are English, Chinese, Thai and Vietnamese speakers, and the company can be contacted via phone, Twitter, email or fax. There is a useful FAQ section covering most questions potential users would have at the foot of the home page alongside other basics such as “About Us”, “Terms of Service”, “Responsible Gambling” etc.

Banking

Banking seems standard with 138. Punters can use the usual payment and withdrawal methods – and can set daily deposit limits etc. There are no reported issues or complaints from users.

Overall

As a relative newcomer to the UK it is not able to compete currently with the bigger established brands in terms of its offering or credibility. It will be interesting to see how the site evolves – and whether it can make real inroads. The site is functional and clean, and not hugely different from the main competition, it just needs to go a bit deeper and then a lot will come down to marketing.

Specifically, then, punters will be looking at comparative odds available at 138 (which isn’t currently listed on Oddschecker) – along with bonuses and ongoing promotions. How far they go to differentiate on price is questionable.

 

In-Play

In-play and cash out options are clearly presented.

Variety

A wide selection of sports are on offer, 31 in total.

Promotions

Regularly changing promotions make 138.com a great bookie to come back to.

How to Sign Up to 138.com

Creating an account with 138.com is simple.

Start by clicking the ‘Join Now’ at the top right of any page.

Pop in your personal details as requested. As with any bookie you’ll need an email address to sign up.

The form will ask for a mobile number, but you can give a landline (it is a required field, so you need a phone number as well to join).

Once you’ve entered all your details, you’ll need to accept the T&C (of course it is recommended you read all T&Cs you agree to).

Now hit submit and you’re almost done.

You’ll receive an email asking you to verify your identity with a driving licence or password before you can play. Once this is done you’re good to go.

How to Use 138.com Bonus Offers

Once you’ve deposited funds into your account you need to make five qualifying bets.

A qualifying bet consists of a bet at odds of evens (2.0) or greater and must be in the sportsbook.

Once your last qualifying bet has been settled, contact customer support via live chat and request your free bet be added to your account.

You will be granted a free bet that is equivalent to your lowest stake (from the qualifying bets) to a maximum value of £25.

Reasons to Join 138.com

  1. As market newcomers they are likely to try harder
  2. Good welcome bonuses
  3. Clear in-play product
  4. Some niche Asian markets
  5. Good presentation