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12Bet Review and Promo Codes

12Bet operates as an International Online Sports Betting and Casino Product, and is a brand name run by Pacific Sea Invests who are licensed and regulated by the Cagayan Economic Zone (an Authority of the Philippine Government). The online product is available in multiple languages, including English, Spanish and Chinese, with the primary aim of serving the European and Asia Pacific markets. Founded in 2007, the company operates its UK based arm from the Isle of Man under a remote licence given to the British Virgin Islands Company Pacific Sea Marketing International Ltd. The web platform is powered by TGP Europe Ltd, with 12Bet fully licensed and regulated by the UK Gambling Commission.

12Bet is a well established brand, and the longevity of the business helps to build a notion of trust and respect. The brand itself has held a strong presence in sports sponsorship since 2009, when initiating a two-year front of shirt sponsorship deal with Sevilla FC of Spain. 12Bet has also forged allegiances with many UK based football clubs, either as an Official Betting Partner, a Shirt Sponsor (front or sleeve) or through Stadium Sponsorship. 12Bet has also held past and present sponsorship links with other sports which include Snooker, Pool, Badminton, and Taekwondo, with the brand currently being the 2018 Team World Cup Official Partner for Table Tennis.

12Bet ranks prominently (within the top 20) in the eGaming Review Magazine’s Power Rankings. This list seeks to identify the Best Online Gaming Operator in the World, and 12Bet is upwardly mobile in these rankings.

Pros & Cons of 12Bet


  • Well established brand which helps to build a notion of trust
  • Offers odds on a wide array of world sports
  • Neat and tidy product with 24/7 online ‘Customer Services Support’


  • The black and red branding has a rather dark and gloomy feel
  • The range of live streaming options available could be further enhanced.
  • There is no telephone option offered for ‘Customer Services Support’

Reasons to Join 12Bet

  • Widest possible array of world sports markets on offer
  • A well-known and respected established brand
  • Neat and tidy website/mobile platform
  • Easy and straightforward ‘Sign-Up’
  • Exemplary data security

12Bet Overall

In so many aspects, 12Bet offers above and beyond what can be expected of most Online Sports Betting Products, but with a key failing being the actual range/variety of sports covered in a slightly limited ‘Live Streaming’ service. Nevertheless, a rather quirky and likeable ‘Bet Search’ function offers punters a most handy tool. This allows the punter to type in either a team name or a league name in order to search for the latest available odds rather than having to scroll through the alternative A to Z listings. This is a most useful function given the wide breadth and range of world sports offered by 12Bet.

12Bet is awarded 3 stars (out of 5), with clear scope for improvement identified via the introduction of additional ‘Live Streaming’, and the offering of a ‘Telephone Support Service’ for its customers.

Signing Up for 12Bet and 12Bet User Interface

The interface itself is neat and tidy, and rather self-explanatory for those with a basic experience of Online Sports Betting, with the ‘Main Menu’ option clearly visible and featuring easy to identify ‘Help’ sub-headings. There is no delving around required to retrieve information on key topics such as ‘Lost Password’, ‘Deposit and Withdrawal’ and ‘Responsible Gambling’. Email support is offered for self exclusion, deposit limits and if seeking further advice on parental control/locks, so 12Bet can be demonstrated to be acting in a morally and legally responsible manner at all times.

Whilst there is clearly no denying the neat and tidy structure of the interface, the black and red colour scheme adopted across both the website and mobile platforms (Android and IOS) makes for a rather dark and gloomy feel. Splashes of white font/typeface do help to lighten the mood, but perhaps this colour scheme is simply more in-keeping with Asian/Oriental tastes as opposed to European ones, so this criticism could be viewed as a shade ‘picky’ by some.

12Bet operates 24/7 ‘Customer Service Support’, which can be accessed either via a prominently placed Live ‘CHAT’ widget on the side of the screen or for further techincal support, an email option/address is provided. Nevertheless, somewhat frustratingly, 12Bet fails to offer ‘Telephone Support’ option to it’s customers. Furthermore, the social media presence of the brand isn’t necessarily the clearest, with a variety of Twitter handles operational; with @12Betuk seemingly the best available option for customers.

12Bet Betting Markets

There is no escaping the Asian feel of 12Bet, with Asian Handicaps clearly a key revenue maker, but the company is also very well regarded in terms of offering highly competitive odds on the widest possible variety of world sports. Football, Horse Racing, Golf, Basketball and Cricket all have their own distinct and easy to access sections, whilst under the A to Z listings of sports lurks the less mainstream offerings such as; Aussie Rules, Baseball, Futsal, Handball, Volleyball, Waterpolo and Chess. Events which are ‘In-Play’ or ‘Live’ are clearly marked with a red ‘Live Now’ banner, and the increasingly popular ‘Cash Out’ option is available for those looking to cut and run at any stage during an event or race.

The Sports and Casino sections of the website are clearly divided, with the latter perhaps predictably bright and colorful and offering a range of easily identifable online games such as King Tusk and Wacky Panda. These games arrive via a tiled approach which will be familiar to many, resembling the look and feel of a ‘catch-up’ electronic television programme guide.

12Bet Promotions/Bonuses

12Bet caters for the entire range of staking clients, but it is perhaps aimed more specifically at those who prefer to play at bigger/more sizeable stakes. It’s absolute strength lies in the diversity of its world sports offerings, with many event/sports priced up that simply aren’t available with other bookmakers. 12Bet has three current promotions on offer, and these are listed below:

  • For New and Existing Members – Best Odds Guaranteed on all UK and Irish Horse Racing (for bets taken from 9am (UK time) on the day of racing). Applies to all transactions where an ‘Early’ or ‘Show’ price has been taken.
  • For New Members – Place 6 bets (of at least £10), and receive a bonus token upto £35; matched to your lowest stake and credited within 24 hours. Applicable to single bets at odds of 2.00 (Evens) and over, or in combination bets where each selection must be at odds of 1.40 (2/5) and over.
  • For New and Existing Members – Slots Casino Bonus of upto 3x £100 until 31/12/2018. Not applicable to those using e-wallets for deposits.

12Bet Live Streaming And Content

As is now commonplace with the majority of leading players in the Online Sports Betting industry (i.e. Bet365, Paddy Power), ‘Live Streaming’ is viewed as an absolue neccesity. Whilst 12Bet does provide a ‘Live Streaming’ service (12Bet TV), this is rather limited, and arguably fails to offer as wide a service as perhaps could be expected, and this merits as a shortcoming which should be addressed in terms of attracting further growth and the future prosperity of the brand.

There is also no sports radio or audio commentary services meaning they fall behind the above-mentioned rivals.


12Bet has a relatively straightforward three-step sign up process, via a username/password combination, alongside a few basic security questions (choice based options are provided), so is therefore one of the easiest to access online bookmakers. Deposits can be made directly via VISA or Mastercard or alternatively through third party e-wallets such as Neteller or Skrill, with a minimum desposit of £5 upto a maximum deposit of £5,000. 12Bet also welcomes deposits in either Euros (€) or US Dollars ($). Withdrawals can be made via the same chosen method as deposits (same maximum and minimums per day apply), and are reportedly made very swiftly indeed for e-wallet using customers.

12Bet takes security very seriously (through 128-bit encryption provided by Thawte), and whilst that in itself is a positive rather than a negative, this can occasionally lead to delays with withdrawals. 12Bet seeks to tackle money laundering by requesting customers to provide scanned identification documents from time to time prior to making withdrawals. Given the International/Global reach of 12Bet, this is a perfectly reasonable approach, although it will inevitably lead to a lack of customer satisfaction.

As with any Online Sports Betting Platform, accusations of voided bets or with-held funds will inevitably surface, but these accusations are usually unfounded, and 12Bet is fully regulated in the UK by the Gambling Commission. However, after the 2016 Cheltenham Festival, some customers saw their accounts closed on the basis of widespread bonus abuse allegations, and some funds were temporarily with-held. The majority of these funds were later released to customers, after close monitoring from the Isle of Man Constabulary.

How to Sign Up to 12Bet

Visit the website and hit the big green “JOIN NOW” button in the top right.

Once here you’ll need to fill in all the usual personal details. You’ll need an email address and phone number to sign up.

Once you’ve read and accepted the T&Cs you can hit Submit and you’re ready to start depositing money and placing bets.

How to Use 12Bet Bonus Offers

Firstly you’ll need to create a new 12Bet sports betting account and deposit funds using any supported payment method.

If you stake 6 qualifying bets of at least £10 each you will become eligible to receive a £35 free bet. A qualifying bet consists of those placed on win singles or combo bets (you are not able to do system bets as part of this offer). The 6 bets must be at least £10 and be on odds of 2.00 or over. If you want to do combo bets then odds of 1.40 or over are required.

Once these conditions are met 12Bet will match your lowest stake with a free bet bonus.

Written by Feargal Brennan

Feargal Brennan is a long-suffering Everton fan who turned to European football for respite from the Toffees’ struggles. A frequent radio contributor, Feargal writes on football and betting and is an expert in how to cope when you support a forever frustrating football team.

Our Opinions of 12Bet

Currently 12Bet is a run-of-the-mill bookie with a few helpful tools and vast betting markets. With live streaming and telephone customer support the new standard, 12Bet has some work to do.

  1. Offers highly competitive odds across diverse set of sports not available with most bookmakers
  2. Promotions and bonuses cater toward those wagering sizeable stakes
  3. Lacks live steaming and audio commentary common amongst top UK bookies

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