sports betting

What’s the Best Bookmaker for Live Betting?

2 years ago

As an advanced bettor, one of the most exciting ways in which to stake is to bet on a live event. It doesn’t matter what sport is involved – tennis, golf, football or others – live betting gives the best betting experience for many punters.

There are a number of keys to successful in play betting but in the first instance, it’s important to pick the right bookmaker. Some outlets have greater choice than others so if you enjoy live staking, here are some of the best betting sites involved.

Market Leaders

If you’ve watched any live sport on television in the UK, you won’t have failed to notice adverts for Bet365. These appear during most commercial breaks carrying an emphasis on in play betting and they usually end with a live price for the event you are watching.

Bet365 like to position themselves as the market leaders and in terms of live betting choice, it’s hard to argue with that suggestion. Log on to your account at any time and you can expect to see many thousands of markets and, as with their ante post odds, this bookie has some of the longest in play prices available.

As an all-round package, Bet365 is a good place to start but there are plenty of alternatives.

Watch the Action Unfold while Live Betting

For many, to get the best betting experience involves watching a game unfold after you’ve placed a wager. We’ve already mentioned live TV coverage which doesn’t extend to all sports across the world but it is possible to access minor events via those bookmakers that offer a live streaming service. William Hill are one of the best betting sites in this respect and they are, therefore, another in play option for your list.

A William Hill live scores service has been operational for many years now and this has now extended to their online site where the operator arguably has the biggest range of live coverage of any sportsbook. Customers will need to have a funded account to access William Hill live scores and streaming but for those that want to watch after placing an in play bet, this is a logical place to be.

Other Live Betting Contenders

Aside from Bet365, Stan James were one of the best betting sites for live stakes and their choice of markets was more extensive than most. Since closing their UK operation, that wide selection of in play betting has moved seamlessly to Unibet and therefore they are another leading contender for both ante post and live bets.

Elsewhere, if live streaming is important then players could also consider Boylesports and 888Sport who both have an impressive set of options while BetBright streams the majority of UK and Irish horse racing. Prices are good with all of these bookmakers so punters aren’t sacrificing value for other factors.

Up and Coming Live Betting Outlets

The names that we have mentioned so far are all established outlets who have been around for some time but there are other, newer brands, that are definitely worth considering for in play betting. Any of these can give you the bestbetting experience for live play so we urge you not to disregard them.

One of these is Royal Panda who have been online with their casino for some time before recently launching their sportsbook arm. Live betting is clearly very important to them and in play options come up ahead of the pre-match markets so it’s an area that they obviously take very seriously.

NetBet are another newer brand with a strong emphasis on live play and they also have extensive coverage of live streamed events. Elsewhere, SportNation are among the best betting sites for live play in our opinion as they cover all of the main requirements.

Again, they are a newer operator, originally starting out with the name Bet on Brazil before converting to SportNation in 2017 but they are strong in all areas of in play betting.

What to Look For When Live Betting

Those are some of our recommendations for a best betting experience for live play but what exactly should you look out for when considering these, or any other operators? We’ve mentioned choice quite a lot and naturally that is very important because you want a sportsbook with as many live markets as possible.

Bet365 have claimed somewhere in the region of 20,000 in play betting options and certainly on a busy sporting weekend that’s a number that they can easily achieve. Unibet and William Hill are very close to that number while, in terms of choice, we would also add Ladbrokes, SportNation and Royal Panda to that list.

Along with choice, value is also important because we want to get as much value as we can from our live bets. Once again, Bet365 are at, or very near to the top of that section and the major, established brands are also hot so do check out Ladbrokes and William Hill amongst others.

Also worth considering are Betfair who have the potential to offer some better prices via the exchange. With the fast paced action of live betting, traders can be very active with some long odds in places to this is one to check out.

Beyond the major factors of choice and value, punters’ preferences can differ but there are other qualities to take into account. We’ve mentioned live streaming via mediums such as the William Hill live scores service and other bookies such as Unibet and 888Sport are also very strong here.

The new concept of cashout is also available with most bookmakers when it comes to live play so if this is important to you, please check to make sure it is available. Mobile betting is also popular for in play bets so be sure to download an app if it is available or bookmark the dedicated mobile sites that you use on a regular basis.

Live betting is a great way to really test your skills as a sports analyst as you identify patterns of play that can lead to a winner. Having the best bookmakers on your side is an obvious asset and we would highly recommend all of the above.


Matt Harris

Written by Matt Harris

Matt Harris is a freelance sports writer with over 25 years of experience that dates back to the days of Teletext. He is a Tottenham fan who still retains hope of Spurs lifting the title in his lifetime.