It’s more than twenty years since the first online bookmaker went live and in the years that have followed, the industry has seen rapid progress. In the present day, betting follows the general public demands of needing things instantly: Speed and flexibility are the keys to modern society and the gambling sector simply has to keep pace.
For now, apps are key to meeting those needs: More people than ever are placing bets from their iPhones, Androids or other mobile devices, so it’s imperative to keep those punters happy by having the best betting apps at their fingertips.
The majority of bookies should now provide an app as an extension to a dedicated mobile site but like all aspects of the industry, some do it better than others. Here then is a guide to the best betting apps and, more specifically, the best football betting apps currently on the market.
What to look for
Apps were originally developed to meet the growing demand for in-play betting and for many, the key factor to look for is speed. Live betting can be a volatile sector with prices changing by the second so nobody wants to lose out on great odds simply because their app is too slow.
Bet365 are generally regarded as the market leaders when it comes to in-play betting and by logical extension, they have developed one of the best betting apps available. It’s very extensive in terms of its coverage but unlike other examples, this app is very easy to navigate and to find the market that you need.
Another benefit with the Bet365 app is live streaming which is an option that other bookmakers don’t always provide. This is why many regard this as the best football betting app available because there are so many live games on offer over the course of any sporting weekend. Coverage and ease of use are other important factors for any betting app but perhaps the most crucial is the need for speed and Bet365 meet all of these aspects comfortably.
Other top contenders
We’ve mentioned one of the best in Bet365 but there are plenty of additional options for those who have their accounts elsewhere. What’s particularly interesting is that while there are many bookmakers around whose history predates the internet, they have moved with the times to the point where William Hill and Ladbrokes provide us with two of the best betting apps on the market.
In the case of William Hill, the company describes itself as ‘The Home of Mobile Betting’ and were among the first to establish a dedicated mobile site. Speed is here with a fast interface and there are lots of offers on many sports. Many list William Hill’s offering as the best football betting app available but they are strong on most events, including UK and Irish horse racing which receives extensive live streaming.
With regards to Ladbrokes, their app is often described as having the best design with clear company branding and, more importantly, very clear pictures on live streaming. It’s one of the best around but other familiar names with highly-ranked apps include Paddy Power, Betfair and BetFred.
The new boys
So far we have mentioned some of the more established names but we suggest that you don’t overlook the newer players. This area of gambling is all about innovation and that’s why some of the more creative new operators can provide us with some of the best betting apps out there.
LeoVegas is described as the ‘King of Mobile Casino’ but while the sportsbook arm of their operation is much newer, they still take mobile play very seriously and combine all of the factors that are needed to produce a great app.
Bet at Home are another innovative bookie who combine their sportsbook and casino into one, easy to use app so, for those who like to combine both areas of gambling, this could be the app to go for.
Sun Bets have the backing of Tabcorp and they are part of the familiar Sun newspaper in the UK but they don’t rely on reputation when it comes to apps. In the Sun specials are extra offers that can boost your mobile experience here.
Along with these names, we would also suggest looking at the apps provided by 10Bet, RedBet, LVBet, MintBet, MarathonBet and others. Plus, there is Bookee – a new sportsbook that can only be accessed via their online app.
We’ve mentioned three things to look for in our round up of best betting apps so far: Speed is paramount while punters will also need ease of use and wide coverage of ante post and in play markets.
Alongside these important factors are other fringe benefits. Cash-out is a relatively new introduction to sports betting and while it’s yet to be embraced by everyone in the betting community, it’s important to some punters so the best apps should provide easy access to their operator’s specific cash-out service.
It may also be worth looking to see if the bookmaker in question provides any app-exclusive offers. These are less common at the time of writing but while apps were a new phenomenon, some operators would issue a small promotion, usually in the form of a £5.00 free bet, in order to encourage you to download them.
App offers may continue to appear moving forward and are worth checking for but at the very least, all of the bookmaker’s standard promotions should be available irrespective of whether you’re betting via a mobile device or a static PC.
We’ve mentioned many operators who, in our opinion, provide the best betting apps on the market right now while we consider Bet365 to offer the best football betting app in the industry.
As with any area of gambling, players will develop their own preferences so while these are strong suggestions, they are only recommendations and you are free to explore for yourself. What we have strived to underline are the qualities that any good betting app should provide so you can look to keep all of these factors in mind as you look to establish your favourites.