What is Welcome Bonus? Welcome Bonus Explained in 2 minutes
Mike Goodpaster Last Verified
26/06/2026
What is a Welcome Bonus?
A welcome bonus is a sort of gift that new customers receive when they sign up for a new account – usually with an online betting site. To entice potential new customers the betting companies will offer a welcome bonus that can be banked or claimed once registration is complete.
How is a Welcome Bonus used in Sports Betting?
With so much competition in the betting world, online sites have taken to offering welcome bonuses in order to attract new customers. These welcome bonuses are usually in the form of a 100% deposit match, free bets or money back on losing bets deposited into the bettor’s account.
The welcome bonus will come with its own requirements that normally involve a certain amount of money to be deposited into the new account – or a particular amount of bets waged within a specific time frame.
Once the customer has signed up for a new account the welcome bonus is placed in the funds section and can be used as part of a bet, or as a whole bet. The attraction of deposit matches or free bets as welcome bonuses is that the new customer is effectively playing with free money. Even if the offer is related to betting requirements it is still funds that the bettor did not have previously.
Did you know…
Experienced bettors will sign up for accounts with a number of different online sites in order to receive more welcome bonuses. Although they must be new customers – and meet the wagering demands to make any money – bettors can join as many sites as they like to make the most of all the bonuses on offer.
