DraftKings Unveils Responsible Gaming Program
Jesse M. Cox Published 25/09/2026
Making a renewed commitment to responsible gaming, DraftKings has unveiled a new marketing program that is promoting what it offers to help players. The new responsible gambling tools on offer from DraftKings are highlighted in digital advertising that promotes responsible engagement, featuring actor/comedian Kevin Hart and singer Nick Jonas of the Jonas Brothers. The key element in this new program is My Budget Builder, a tool on the DraftKings app allowing players to establish parameters on how much they are willing to wager.
Players can also create customized cool-off periods in which they can prohibit access to the DraftKings site from anywhere between three and 364 days.
Explaining how DraftKings My Budget Builder works
These new initiatives from DraftKings are designed to promote responsible engagement and increase awareness. A further purpose is to familiarize players with how to use the tools and resources that will help customers make informed decisions and engage responsibly.
“At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability,” Lori Kalani, Chief Responsible Gaming Officer at DraftKings, said in a statement. “We’ve continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage.
"From My Budget Builder and My Stat Sheet to player-set limits and new custom cool-offs, we’re continuing to evolve our approach while promoting awareness and use of the tools and resources available to help customers play responsibly.”
The DraftKings My Budget Builder is called a playbook for responsible gambling. It enables players to chart their play on the site. It includes My Stat Sheet. That's an app tool displaying to players a chart of recent activity so they can see patterns in their betting history.
There are also options to set betting limits and contest limits, and it offers the ability to review your limit history. Self-exclusion, cool-off periods, and bet blockers can all be set through this app.
Gamalyze American Football offers responsible engagement education
Working with Mindway AI, DraftKings has created Gamalyze American Football. This is a gamified responsible gambling engagement experience directed to fans of American football. Gamalyze American Football is being featured through digital and in-person activations. It is designed to promote awareness of responsible engagement.
This experience has been showcased throughout September at the DraftKings Sports Bar at Wrigley Field. It also appeared at Gillette Stadium for the New England Patriots’ home opener. And at Arrowhead Stadium for the Kansas City Chiefs’ home opener.
Previously, DraftKings has offered the integration of Gamalyze Casino into My Budget and Controls in January 2026. It was also available through the introduction of the soccer-themed Gamalyze Football during the 2026 FIFA World Cup.
DraftKings PGA Tour Sweepstakes also leans into responsible gambling
Learning is always easier when it is paired with fun. DraftKings is providing the opportunity for customers to learn about and use responsible engagement tools. This is being done through resources that can help them while enjoying a fun source of entertainment.
DraftKings is combining responsible gambling with a fun experience through its PGA Tour Sweepstakes. By engaging with responsible gambling features such as My Budget Builder and My Stat Sheet within My Budget and Controls, eligible customers will be entered into the sweepstakes competition. They will be earning the opportunity to win an all-expenses-paid trip to THE PLAYERS Championship
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