Some Colorado sportsbooks were already declining credit cards
Thirteen licensed sportsbooks are operating in Colorado. Five were already refusing to accept credit cards as a method for funding sports betting accounts before the new law was passed. The eight remaining holdouts began notifying customers in preparation for the change in regulations.
FanDuel notified its customers via email. "Each deposit counts toward your limit for 24 hours from the time it is made," the email said, according to
reporting by the Denver Post. "Once 24 hours have passed, that deposit no longer counts toward your limit, allowing you to make another deposit."
Sportsbooks are also prohibited from targeting anyone under the legal betting age of 21 via advertising or marketing campaigns. Gambling advertising is banned when the anticipated audience can reasonably be expected to be under that age.
Sports betting operators are also prevented from contacting customers with push notifications or text messages soliciting deposits or bets.
Sportsbooks must report metrics to state gambling regulators
It will also be a requirement that all sports betting operators report transactional data and other metrics to the state regulator, the Colorado Division of Gaming (CDG). This must happen on an annual basis. The first deadline for reporting of data is February 1, 2028.
Colorado lawmakers believe that sports betting sites are using algorithms to prey on susceptible gamblers.
"Pernicious algorithms and advertisements are increasingly preying on vulnerable online sports bettors," state Sen. Matt Ball said in a news release. A Democrat from Denver, Ball is the sponsor of Senate Bill 26-13.
"Since Colorado’s legalization of online sports betting in 2019, technology has rapidly transformed the industry, catching more and more people in the cycle of devastating gambling addiction. As online sports betting continues its rise in popularity, we must ensure there are reasonable protections in place to help prevent addiction, protect underage Coloradans, and uphold the integrity of the game and its athletes."
Beginning with January 1, 2028, the CDG will be releasing a public report displaying all of this data. These public reports will be issued every three years.
This sports betting bill was softened from its original language
Originally, Senate Bill 26-13 was also calling for the complete banning of all prop wagers from Colorado sports betting. However, state lawmakers ultimately decided that this would be a step too far.
Members of the State Assembly felt that the elimination of all prop betting would create too massive a hit to sports betting revenue. That would wind up leading to a lower amount of tax revenue going to the state. Those funds are utilized to support various government programs.
The bill, known as the Sports Betting Protections Act, was signed into law by Colorado Governor Jared Polis in June.
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